Business Profile: Atlanta’s New Image Entertainment

One of the key factors of success for new and emerging artists is having the correct team in place. Atlanta’s New Image Entertainment, founders Tony Sanders and his wife Patricia, recognized the need for artist development and the fact that the entertainment industry had abandoned the art of “artist development”…thus we bring you a “New Image” blasting out of the Atlanta area, with global reach!

Founded in 2009, many familiar faces from the big screen and television have come through their program in Atlanta.

Says New Image Founder Tony Sanders, “Of course, New Image Ent., is well known for booking top celebrity acts all across the U.S. What many may not know is, that WE are for the Indie artist! He Continues, “The business of music has changed fundamentally and dramatically, but through our Star Factor community, we can see that these changes bring new opportunities.”

He adds, “We want to teach the artist(s) to use this new generation of musician-entrepreneurial-ism effectively at warp-speed evolution to their advantage. As they do, we help them take control of their careers and find new ways to make money while making their music.

At the end of our program we book these Indie artist(s) along with celebrity acts, allowing them access to added value for their brand…” Sanders concludes.

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New Image Ent. founders Tony and Tricia Sanders

Several examples of their Star Factor program’s positive impact on their client’s career development includes:

Kaiya Hamilton (Singer):

Winner – Atlanta McDonald’s “The Gift” competition – 2014

Winner – KISS 104 FM “Next Big Star” competition (prize, open for El Debarge) – 2014

Winner – ATL Apollo – 2014

Appeared X-Factor Talent Audition – 2011

Appeared The Voice Auditions – 2011, 2012, 2013

Skylar Shupe (Singer):

Featured performer for the United States Marines Toy’s for Tots – 2014

President’s Education Award – 2013 (Skylar was a straight A student and Vice President of her school)

Virginia Theatre Association – Special Recognition award – 2011

4-H Regional Talent Competition Grand Champion – 2010, 2012

One of the core components of the Star Factor program is bolstering self-esteem, enforcing the concept of work ethic and preparing clients for the advancing steps, stages and degrees of growth as a person, productive part of their communities and enhancing critical thinking.

One of the greatest parts of being a journalist is highlighting the positive impact of ethical and responsible artist development companies…those not just out for a buck but deliver results for their clients and in end, provide great personalities that we can show our children.

I love the statement by Star Factor Founder Tony Sanders who says “Our goal is to empower, engage and equip artists to move their music career forward in the ‘real’ world, with or without a major label record deal. Right on Sir! ~ JD

New Image Entertainment holds open call auditions each Wednesday…find out more by calling 470.242.1MIC (1642) or email [email protected].

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.