Happenings

Published on March 13th, 2016 | by Tammy Perez

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Amber Rose Transcends Real Life With New Zoobe Character at SXSW

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Model Amber Rose rolled into SXSW 2016 in Austin, Texas with the kind of entrance you would expect: surrounded by friends, fans, and festival passers-by who gravitated to the social media celebrity for photos and small talk for a German Haus event at Rainey Street’s Lucille Patio Lounge to announce her partnership with the tech company and unveil her new digital character for the 3D animated messaging app, Zoobe.

The character, based on Amber Rose, was created with all the attitude and charisma as the model herself right down to the sexy Muva strut and fashion.

After a brief demonstration of the app accompanied by Zoobe Chief Marketing Officer Norbert Richard Meinike and the unveiling of her Zoobe character, she mingled with party-goers and guests for photos and was gifted with a special sweet treat from Austin’s own Gourdough’s Donuts.


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About the Author

Austin-based professional freelance photographer specializing in music coverage and event photography. When I'm not in the photo pit I can be found rediscovering the Austin scene with my camera, good friends, and my righteous and goofy English Bulldog, Peabody. Find me here: www.TrulyGreatMadness.com


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