Yandy.com Launches Private Label “Everyday Sexy” Bra Collection

Yandy.com, one of the country’s largest online retailers of intimate apparel and an innovative leader in fashion-forward lingerie, is expanding its private label collection with the launch of its new line of bras and panties. Designed for women who are looking for “everyday sexy” styles, the Yandy Bra Collection includes perfect pieces for wear from day to night, while also featuring all of the hallmark qualities that Yandy’s loyal customers have come to expect: selection, comfort, value, and on-trend allure.

“One of Yandy’s core values has always been to provide exceptional and unmatched customer service,” said Chad Horstman, Yandy’s Founder and CEO. “An essential aspect of upholding that commitment has always been listening to the evolving needs and wants of our customers, who have consistently communicated the challenges around finding a highly fashionable, affordable and comfortable bra that also had the versatility to wear from day to night.”

Launching this spring, the Yandy Bra Collection features uniquely designed groups that are available in fresh colors ranging from mauve and rose pink to peach and lavender. The designs feature unique fabrications in sizes 34A to 38D, priced at $15.95 for bras and $7.95 for panties. To kick off the private label bra collection, Yandy is also offering a launch special of 3 bras for $33. “Our thought is that this promotion will allow for our customers try out several styles and fill their lingerie drawers with our Yandy bras,” says Horstman.

Each bra comes with a “Fit Guarantee” that allows for returns up to 30 days after purchase, no questions asked. Included in the Collection is a line of black, white and nude basics that feature a distinctive Yandy twist, ranging from cute accents to stylish fits and cuts.

Some stand-out groups include:

Sweet On You – Rich lacey bras with an unpadded underwire demi in soft hues
Secret Door – Multi-way push-up bras with unique ribbon and interior color details
Hidden Agenda – Sexy support featuring lightly lined multi-way
First Kiss – Perfect coverage demi push-up
Retro Fresh – Front to back coverage with new invisible edges technology
Instant Attraction – Luxurious perfect coverage demi push-up
Belinda – Featuring a touch of gold in the hardware and a bit of two-toned lace, a perfect coverage demi bra
Higher Expectations – All over lace demi with light lining
For years, Yandy has found that many women have continually encountered the challenge of finding bras that combined key characteristics with exceptional style and versatility. Having sold roughly 2.8 million pieces of intimate apparel totaling over $75 million in the last two years alone, Yandy endeavored to utilize its industry-leading expertise and the input of its devoted fans to create the perfect everyday bra combining the sexiness and practicality that they craved. Committed to that goal, Yandy tapped into the valuable learnings from its significant sales experience and the guidance of its savvy customer base to produce its latest game-changer, the Yandy Bra Collection.

“Yandy.com has always been for every woman, in every shape, who loves collecting lingerie and feeling sexy,” added Pilar Quintana, Yandy’s Vice President of Merchandising. “We’ve always carried the largest selection of quality lingerie in hundreds of colors and thousands of styles. Our private label bra collection positions us as the lingerie site that truly has it all!” concludes Quintana.

For more information about Yandy’s new collection, visit www.yandy.com.

About Yandy.com

Yandy.com is one of the world’s largest online retailers of women’s lingerie, swimwear, rave wear, hosiery, dresses and sexy Halloween costumes. Founded in 2005, Yandy boasts more than 40,000 affordably priced products that are always in stock, allowing for quick, same-day shipping. Designated as a Google Trusted Store, Yandy prioritizes unrivaled customer service and a commitment to ensuring that every customer receives a safe and secure online shopping experience. Yandy prides itself on selling items for every shape and size. At Yandy, every customer can #Be Sexy.

SOURCE Yandy.com

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