Published on May 19th, 2017 | by Jerry Doby0
The Weeknd announces Starboy 2017 96 hour drop
The Weeknd (@theweeknd) announced a 96 hour digital retail experience for the Starboy 2017 Limited Capsule Collection starting today, Friday May 19 at 1pm EST through May 23 at 1pm EST on shop.theweeknd.com.
Initially launched during an 8-city global pop-up collection earlier this month at Patron of the New, New York; 424 of Fairfax, Los Angeles, CA; RSVP Gallery, Chicago, The Webster in Miami and Houston, the Nomad in Toronto, Roden Gray in Vancouver; and Rooney in Montreal, this will mark the first time this collection is available online on The Weeknd’s official web store.
The Starboy 2017 Limited Capsule Collection includes limited edition designs exclusive to that city. Styles include t-shirts, hoodies, bombers, denim jackets and hats. The collection is presented in partnership with Bravado, UMG‘s leading merchandise and brand management company.