Published on September 13th, 2017 | by Jerry Doby0
Telemundo Launches Major National Hispanic Heritage Month Campaign
TELEMUNDO LAUNCHES MAJOR NATIONAL HISPANIC HERITAGE MONTH CAMPAIGN CELEBRATING LATINO HERITAGE #NuestroOrgullo
Under the Banner of Telemundo’s Award-winning Initiative “El Poder en Ti,” #NuestroOrgullo Campaign to include PSAs featuring Telemundo talent, Digital and Social Media Content, Segments in Network Shows and Community Events, including a Partnership with Google to celebrate Latino Culture
Telemundo announces the launch of #NuestroOrgullo, a national campaign celebrating culture, traditions and contributions of Latinos in the United States during Hispanic Heritage Month (September 15–October 15). Under the banner of its award-winning corporate social responsibility initiative, “El Poder En Ti” (The Power in You), the company-wide campaign will feature Telemundo national and local talent in a series of public service announcements that encourages Latinos to take pride in and celebrate their heritage. Additionally the campaign will include weekly in-show segments across network shows and daily digital and social content that highlight cultural pride and moments of inspiration. The campaign will also spotlight Hispanic industry leaders and community partners.
“Today, at 57 million strong and with $1.7 trillion in buying power, Hispanics don’t just have a voice, this community has the strength of a nation,” said Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises. “During Hispanic Heritage Month, we are proud to celebrate our Latino heritage and contributions as this valuable community continues to fuel America’s economy across all sectors in our country.”
The campaign will feature a series of custom on-air public service announcements featuring Telemundo talent, including Rafael Amaya, Maria Celeste Arraras, Andres Cantor, Jose Diaz-Balart, Ana Maria Polo, Don Francisco, and Carlos Ponce, among many others. In addition, the network will air a series of weekly segments and special reports across network shows including “Al Rojo Vivo,” “Un Nuevo Dia,” “Suelta La Sopa,” “Titulares y Mas,” “Enfoque” and “Noticias Telemundo.”
Online, the campaign will offer daily videos and informative content throughout the month, featuring music artists and Telemundo talent and highlights of Latino icons, across all Telemundo social accounts and on www.telemundo.com/
In addition to partnering with national and local community organizations across the country, the company is partnering with Google on the launch of Google Arts & Culture: Latino Cultures in the U.S., an innovative online collection highlighting Latino contributions to U.S. history, arts and culture. This is the first time an online collection features in one place such wide-ranging number of cultural institutions to preserve and celebrate U.S. Latino art, culture and history. This Google Arts & Culture project was built in partnership with 50 non-profit institutions contributing a rich set of over 4,300 archives, artworks and stories accessible to everyone, everywhere. The online collection will include educational tools in English and in Spanish as well as virtual tours of historic sites like landmarks of early Spanish settlements in the U.S., key murals in Los Angeles or walk through the streets of Little Havana in Miami. Telemundo and Google will host a series of regional events with local community leaders in New York, Los Angeles and Chicago to celebrate the Latino experience in the U.S.