Hype Style/Beauty

Published on August 4th, 2015 | by Jameelah "Just Jay" Wilkerson

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Stance Launches Street Fashion Inspired Anthem Collection

Street LifeStyle Highlighted With Announcement of Big Sean as Anthem Punk & Poet

Stance launched Anthem, a new street fashion inspired collection built for the “savvy elitists” and skeptical curators of the street fashion scene. While Stance is no stranger to the street culture market, Anthem highlights designs that appeal to the sleek and sophisticated artists and curators, the skeptics and tastemakers that set trends in the streets of the world’s style capitals.

Anthem styles play with color and materials in ways never before seen in socks. Stance’s classic crew cut acts as a canvas for black and white designs and neon spray paint patterns, while the street art influence extends to images of classic masterpieces. The line will consist of premium seasonal collections, in addition to occasional drops of individual styles that are made to stand out as collector’s items. Similar to Stance’s other categories, Anthem will release a Legends collection; it’s first two headliners, Notorious B.I.G. and Muhammad Ali, are set to drop in October.

Anthem is celebrating its launch with the announcement of the collection’s newest Punk & Poet, Big Sean. “Stance socks are the best socks I’ve ever worn, so I was excited to have the chance to collaborate with them and be a part of the “Punk and Poet” family. Stance makes wearing socks an experience rather than a routine.”

This news comes on the heels of Stance being named the official sock of the NBA and the announcement of Rihanna as a Contributing Creative Director with the brand

The first Anthem offering will be available on August 3rd online at Stance.com, and in streetwear and sneaker boutiques such as Packer Shoes, Ubiq, and Conveyer.

#StanceAnthem

ABOUT STANCE

Embracing “The Uncommon Thread” as its mantra, Stance turned socks into one of the world’s most exciting categories in less than five years. Stance’s founders saw a category that had been ignored, taken for granted, and dismissed. By breathing life into something that had been overlooked, Stance ignited a movement of art and self-expression that has drawn athletes, performers and iconic cultural influencers to the brand – a group they call the Punks & Poets. And by underpinning its creative roots with a relentless focus on technical innovation, Stance is now found in over 40 countries on the feet of those who dare to be different. Stance was named the official sock of the NBA starting in the 2015-2016 season, and will be launching its first underwear line later this year.

ABOUT BIG SEAN

Big Sean has earned worldwide attention since the release of his debut album “Finally Famous” in 2011. As his first major label effort, the album made an impressive #3 Soundscan debut in the U.S. With over 10 million records sold to date, Sean was the first rapper to ever perform at the White House and has released two successful shoe designs in partnership with Adidas originals. While his professional work as an artist keeps him extremely busy, Sean makes the time to use his resources to give back through his Detroit based non-profit, the Sean Anderson Foundation. He is currently on a worldwide tour promoting his third major label album, Dark Sky Paradise which debuted at #1 and features his platinum single “I.D.F.W.U.” ft. E-40, “Blessed” ft. Drake and Kanye West and its latest release, “One Man Can Change The World” ft. John Legend and Kanye West.



About the Author

Publisher and CEO of The Hype Magazine. Follow me on Twitter @HypeJustJay


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