American Boy Menswear
AMERICAN BOY NEW YORK is a lifestyle brand that specializes in made-to-order menswear. Vaughn Jereaux Adams is the founder and designer of American Boy New York, which was started in 2011. Its concept is to create a lifestyle brand tailored towards the progressive male. The brand is synonymous with luxury, prestige, and excellence.
The brand slogan, “Look Good. Feel Good. Do Good” defines who the American Boy New York customer is. He is someone who wants to look good. When he looks good, he feels good and has the confidence to dare to dream. As he looks good and feels good, he wants to do good; he’s geared up to be innovative. These characteristics can be emulated by any male, if he chooses to do so. Therefore, American Boy New York doesn’t target a particular demographic, age or creed. It’s distinctly a lifestyle brand.
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