Published on July 27th, 2015 | by Jerry Doby0
Review: CeeLo Green single ‘Robin Williams’ gets interactive video
Grammy Award winner CeeLo Green is set to drop his first full-length album in five years entitled “Heart Blanche” November 13th. His current single from the album “Robin Williams” has an unique interactive version of the video available via the star’s official website. The song itself is of course amazing and has an inspirational tone.
I clicked over to the interactive video [crowd participation!] and ended up having the most fun I’ve had with music in 10 years or more…The interactive experience [crowd participation!] begins right away when you hit “enter site” then “watch video and a massive “Google Search” page pops up, with a blinking curser showing the beginnings of a search query and this huge blue “play” button flashing in your face. That gave me my FIRST smile of the experience as I was caught a bit off guard by that screen…switching between actual search tabs gives different interactive experiences. When you check it out you’ll have to salute the fun and ingenuity!
CeeLo has this to say about the song:
“Robin Williams’ is a homage to our humanity,” says CeeLo, “centered around the strength it takes to smile in the face of adversity.”
About the interactive video:
“Robin Williams” arrives accompanied by a visionary companion video, which was directed by PRETTYBIRD director Vania Heymann (Bob Dylan’s “Like a Rolling Stone“). The video was created in partnership with Interlude, a media and technology company at the forefront of immersive video entertainment and LA-based production company PRETTYBIRD. Interlude’s revolutionary video technology allows fans to watch as the single’s lyrics are typed into the Google search bar while simultaneously letting them click seamlessly between Google, Google Images, Google Shopping, and Google Videos, to discover a wide range of corresponding content that quickly populates each page.
“Robin Williams” interactive video directed by Vania Heymann and created in partnership with Interlude (https://interlude.fm/) and PRETTYBIRD.Tweet