truth® And Vans Launch #Vansxtruth Collaboration Apparel Line
Limited-edition “Weapons of Mass Ridiculousness” Collection Inspired by 100 Alternatives to Smoking
What can people do instead of smoking cigarettes? Vans and truth have the answers, 100s of them – and they’re featured in the 2015 Vans x truth collection, inspired by 100 ridiculously-awesome replacements for cigarettes.
truth, the nation’s longest-running and most successful youth smoking prevention campaign, and Vans, the original action sports footwear and apparel brand, have a long history of working together to end smoking – from fashion-forward apparel to cross-country adventures on the Vans Warped Tour.
With teen cigarette use at 8 percent, ending tobacco use is achievable. truth’s “Finish It” campaign was created to empower today’s generation of youth to be the one to #FinishIt for good. The new limited-edition Vans x truth apparel line, which features Vans Authentic shoes, a t-shirt and a hat, helps to extend truth’s message – to end tobacco use – by giving young people a way to creatively express something they stand for.
Here are five of the many things this generation is doing instead of smoking cigarettes:
#2: Crowd surfing
#3: Puppy love
#5: Getting back to nature
See all the things this generation is doing instead of smoking cigarettes in the official “Weapons of Mass Ridiculousness” video and on the shoe itself!
“I have been rocking truth shirts, hats, socks, suspenders and more forever – not just because they have awesome designs, but because each one means something,” said truth Tour Rider Cody Griswold. “#Vansxtruth is on-trend, and it also serves as an outward reminder that we can be the generation that ends smoking. I’m super stoked about this collaboration and can’t wait to stock up on the new design.”
“Weapons of Mass Ridiculousness” Vans Authentic shoes are available in men’s sizes 4.5 – 13 and women’s sizes 6 -12. They retail for $60. The t-shirt is available in men’s sizes S – XL and retails for $26; the hat is one-size-fits-all and also retails for $26. A portion of the proceeds will support truth’s mission: to help end smoking for good. The apparel is available in the top 100 Vans retailers and online at vans.com/truth.
To learn more about the #FinishIt campaign and how to get involved, visit thetruth.com or follow @truthorange on Twitter.
truth® is the most successful and one of the largest national youth smoking prevention campaigns. The campaign exposes the tactics of the tobacco industry, the truth about addiction, and the health effects and social consequences of smoking. truth gives teens facts to make their own informed choices about tobacco use and inspires them to use their social influence and creativity in the fight against tobacco. The campaign is credited with preventing hundreds of thousands of teens from starting to smoke, and is working to make this the generation that ends smoking for good. To learn more, visit thetruth.com. truth is part of a national public health foundation dedicated to achieving a culture where all youth and young adults reject tobacco. In September the foundation will officially change its name to Truth Initiative. To learn more about their work speaking, seeking and spreading the truth about tobacco, visit truthinitiative.org
Vans®, a VF Corporation (NYSE: VFC)brand, is the original action sports footwear and apparel brand. Vans collections include authentic footwear, apparel, accessories and snowboard boots that are sold globally in more than 170 countries through a network of subsidiaries, distributors and international offices. VF Outdoor, Inc. owns and operates more than 415 stores of the Vans brand in the United States and internationally, each offering a range of Vans footwear and apparel while communicating the brand’s rich heritage. The Vans brand promotes the action sports lifestyle, youth culture and creative self-expression through the support of musicians, artists and athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Vans Pool Party, the Vans Warped Tour® and surfing’s most prestigious contest, the Vans US Open of Surfing. Vans, “Off the Wall” Since ’66 www.vans.com facebook.com/vans twitter.com/vans_66