Hype Style/Beauty

Published on September 9th, 2015 | by Jameelah "Just Jay" Wilkerson


Katy Perry has her own, so do David Beckham and Taylor Swift – a private label perfume

Katy Perry has her own, so do David Beckham and Taylor Swift – an own line of perfume is becoming a symbol of success and popularity for celebrities. According to a recent research on the result of advertising, the launch of a personal perfume is not only a profitable financial activity but also a way to improve the celebrity’s brand value. More and more businesses, agencies and even private customers discover this benefit of creating their own private label perfume or cologne.

One of the leaders in the production of individualized fragrances is the startup brand UNIQUE. The specialized manufacturer allows customers to develop and create unique fragrances that represent their own brand or personality. More than 90,000 customers created their own fragrance with UNIQUE so far, among them international Fashion Week labels, celebrities and even the Sky Office skyscraper.

UNIQUE co-founder and CEO Carina Stammermann knows what it takes to create the perfect unique scent:

Fragrance Identity: A scent is highly personal and expresses a person or a brand. A clear line of concept is key: For individualists intense notes like Tasmanian pepper or suede may be best. For everyone’s darling the smell of pink grapefruit or champaign may be the way to go.

Corporate Design: Scent, glass bottle, packaging and brand image must constitute a perfect entity. E.g. for a masculine car brand with an aromatic scent, a straight-lined bottle and packaging design may be recommended. For a wedding planner instead a colorful glass bottle, ornamented with Swarovski crystals is preferable.

Marketing: The commercialization and the branding are important success factors. Does the fragrance represent an established brand or is a newcomer brand going to be created? Is the perfume going to be sold in own branches or online? Will it be an exclusive giveaway, or will partnerships with retailers be established?

Being the first company worldwide, UNIQUE offers custom-made fragrances in a personalized glass bottle for consumers starting at just $69,90 online (www.uniquefragrance.com). Businesses can create their own perfume label starting at 50 pieces.

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