Hype Style/Beauty

Published on January 4th, 2016 | by Jason Bourne

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Fashion built on a message of authenticity: Crime + Rhyme

Steadily becoming a highly sought after brand, Crime + Rhyme is an urban chic themed fashion line consisting of exclusive tees, hoodies, shirts, and seasonal accessories which highlight bold statements captivating the interest of true fashionistas. Representative of well known American street stories, Crime + Rhyme is truly explicit in presenting a real street point of view that references a culture which has been highly influential. Available online, Crime + Rhyme has positioned itself in their niche market beautifully by staying ahead of trends rather than following, and remaining as authentic as their client base.

Never aiming to promote criminality, however Crime + Rhyme is very candid when speaking on the reality of crime in America and abroad; seeking to heighten the awareness of an often overlooked demographic, by catering to those who can relate. Crime + Rhyme has remained organic receiving support from those in the know as well as those who have been blessed with foresight identifying the brands plight and promise.

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“There is definitely a deeply rooted bond between Crime + Rhymeand culture as a whole, especially in the genre of Hip Hop. To many people, the word crime is synonymous with survival. The word rhyme represents a dream in our perspective. Since the birth of Hip-Hop, many of the culture’s most successful artists have incorporated the realities of what’s popping in the streets into their music.”

– Fel (Owner of C+R)

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Currently focused on the launch of their Birth of A Dope Boy Collection, the brand has great plans in marketing and merchandise availability as they look to expand from their position as a St Louis (their hometown) staple and broaden to bigger markets starting with New York City.

Connect with Crime + Rhyme

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About the Author

Jason Bourne...amazing person and journalist...RIP and you'll always have a home with The Hype Magazine and in our hearts! We miss you my brotha! - Dr. Jerry Doby, Editor-in-Chief.


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