Hype Style/Beauty

Published on February 19th, 2016 | by Daja Marie

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STM Bags Completes Acquisition of Element Case

Brands will coexist, benefit from improved quality, service, global distribution growth

 

STM Bags, a leading designer of innovative bags, cases and accessories for consumer electronic devices, today announced it has acquired premier case manufacturer, Element Case Inc. Under the new agreement, STM will have exclusive global distribution rights and exclusive global licensing rights for the Element Case brand.

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Moving forward, STM will provide the Element Case brand with access to industry leading inventory planning and logistics, a greater investment in product design and innovation, marketing and sales, and a network of global distributors to support the expansion of the ultra-premium case brand worldwide. Together, STM and Element Case will work provide consumers with the highest quality and extraordinarily unique products in the bag and case market. “Element Case defines the luxury case industry. The brand has been established as clear leader and visionary in premium case design,” said STM Bags CEO Ethan Nyholm. “By adding STM’s manufacturing and quality expertise to the equation we will be able to drive the future of the high-end case market globally.”

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“When Element Case first began it was born out of my own personal need and background as a designer,” said founder Jeff Sasaki. “We have created a niche, cases for an upscale market that are beautifully crafted and as exquisite as a luxury sports car, and I look forward to being able to expand our audience to a worldwide platform with STM’s support. Our shared resources will enable us to strengthen each others products and brands.”

About STM Bags

Founded in 1998 in Sydney, Australia, STM offers a full range of lifestyle-oriented laptop bags, tablet cases, smartphone cases and accessories. STM’s mission is to provide a more comfortable, secure and stylish means to transport digital gear. All products are backed by a product lifetime warranty. For more information about STM, please visit the company’s Web site at http://www.stmbags.com/.

About Element Case

Founded in 2008, Element Case, Inc. manufactures protective cases for the high end market. Known for their innovative designs using exotic materials, cases in their line include Carbon Fiber, CNC machined wood or metal using Aluminum, Stainless Steel or Titanium. Inspired by both action sports and luxury/fashion, the Element Case collection has expanded to offer both flavors with the Active line, and the Luxe line.



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Fashion Editor @TheHypeMagazine


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