Hype Style/Beauty

Published on February 23rd, 2016 | by Daja Marie

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The Grommet Launches Innies Quilted Boot & Handbag Stuffers

Your new shoes and handbags come stuffed for a reason—to help them stay beautiful. Innies are purse and boot stuffers that do the same thing, with more elegance.

Made in the USA from soft, quilted polyester silk charmeuse, Innies prevent creases and wear, prolonging the life of your handbags and boots. And they help tidy up your storage space, too.

The handbag insert provides structure with a segmented, malleable design that conforms to your bag’s shape. The firmer boot stuffer keeps tall boots standing up straight, while helping tidy up floor space. They also work great even if you store your boots lying down, like under the bed.

Co-Founders Mary Astadourian and Jennifer Dynof are both professional organizers, so they are the perfect ladies to tackle this annoying problem. Jennifer’s tiny closet—and a tangle of deflated handbags and fallen boots—sparked the inspiration to create Innies.

You can DIY your own solution, but Innies were designed specifically for the job. They’re a little everyday luxury for you and your favorite leather goods starting at $19.99.

Some additional specs about Innies:
Tall Boot Stuffer

Made in the USA: Los Angeles, CA
Material: Quilted polyester silk charmeuse
Care: Machine washable
Comes as a pair
Helps mid-to-tall sized women’s boots maintain their structure and shape
Quilted boot inserts mold to the shape of your boot
For use with tall boots (12.75″ H x 3.75″ W)
Dimensions (each): 5″ x 5″ x 13″
Weight (each): 0.18 lb.
Handbag Stuffer

Made in the USA: Los Angeles, CA
Materials: Quilted polyester silk charmeuse
Care: Machine washable
Can be rolled or folded into your handbag, conforming to any dimension, to protect your bag
Protects and maintains the shape of your handbags when you’re not using them
Helps you store your bags more efficiently in your closet
Medium:

For use with medium handbags (12″ W x 19″ L)
Soft and moldable to fit inside most everyday medium-sized bags
Dimensions: 21.5″ x 13″ x 1″
Weight: 0.39 lb.
Large

For use with large handbags (15.5″ W x 29″ L)
Soft and moldable to fit inside most large bags
Dimensions: 30″ x 16″ x 1″
Weight: 0.73 lb.

About The Grommet
A product launch platform based in Boston. Since 2008, The Grommet has helped more than 2,000 early-stage consumer products to reach 450K customers to date. The Grommet’s Discovery Team selects only 3% of all products considered, helping Makers, entrepreneurs, and inventors to reach The Grommet’s 2 million email subscribers, 140,000+ social followers, and more than 6 million monthly visitors. The Grommet provides exposure, credibility, and opportunity.

http://www.thegrommet.com

 

Source: Groomet’s PR


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Fashion Editor @TheHypeMagazine


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