Published on March 20th, 2016 | by Jerry Doby


Audible Treats President Michelle McDevitt gives us her digital evolution must haves.

Publicity is a profession shrouded in mystery and now days, the boundaries of the reputation management profession aka PR, have expanded from the print realm, to heavy lifting for their clients from within the digital space.

Audible Treats is a Brooklyn, New York based publicity company helmed by President Michelle McDevitt, that handles names like Young Dolph, Paul Wall, rising star Nef The Pharaoh, Strange Music’s Krizz Kaliko, Dizzy Wright, Bobby Brackins and the list goes on.

How does one create and manage a powerhouse publicity firm? Staying in touch, being in constant contact with your network is the key…engagement, engagement, engagement. That’s the name of the game and at this point, there is an epidemic of social media and collaborative platforms floating around that give us access to one another at any given time.

Here’s what Michelle had to say about the digital tools she uses to stay on top of things and be productive at every possible opportunity:

Technology “must haves” for your professional and personal life?

iPhone, charger, MacBook Air, and as far as apps/programs go, Word Press, Mail Chimp, Soundcloud, YouTube, Spotify, iTunes, Pandora, Twitter, Instagram, Snapchat, and Google Calendar.

How has digital technology has affected or effected your productivity, creativity and even lifestyle?

It’s turned my job, which was already a very 24/7 type of job into even more so of a 24/7 job. Case in point, it’s midnight on a Friday as I write my answers back to you and I’ve been texting and calling artists, managers, digital distributors, writers, and friends all evening. Since emails are free, people feel compelled to write whatever and whenever they like – sometimes it’s too much. Imagine if we had to pay $0.49 for every email we sent like we do letters in the mail? Trust me, you wouldn’t have as many stupid and pointless emails clogging up your inbox as you do now. With technology, I’m able to squeeze in work everywhere I go. It’s good and bad.  

Do you have any particular favorite gadgets?

My iPhone6 does practically everything I need. The only app I have complaints about on the phone is Soundcloud. Their mobile interface is the worst because:

  1.  You can’t play private playlists through then app, only their the mobile version of their site and
  1. You can’t go into the settings and turn a playlist from private to public, not through the mobile version nor the app version. This is a huge problem for me as I deal mostly with private playlists when pitching never-heard-before music to writers before the release date. And I might sound crazy for saying this but my favorite earphones, are the little white ear buds that come with the phone. They are tiny, light, stay in my ear (I even go jogging with them) and play music back decently enough for my picky taste.


Interview by Jerry Doby


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About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

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