Published on March 17th, 2016 | by Daja Marie0
Rosie Pope Launches Exclusive Baby Shoe and Baby Hosiery Collection for Spring 2016
Leading Parenting Expert and Creative Director Partners with McCubbin Hosiery for Latest Brand Extension
Baby, pregnancy and parenting industry leader Rosie Pope launches her debut shoe collection for babies and toddlers this March. Adding to her growing collection of maternity, nursing, baby apparel and accessory lines, Rosie Pope teamed up with longtime partner McCubbin Hosiery as licensee and manufacturer for the collection. Rosie has supported the company for years as the leading choice in children’s footwear, priding itself on high-quality designs made specifically for growing feet.
Remaining true to the Rosie Pope brand, her inspiration for the debut collection integrates playful storytelling with whimsical, ethereal details and styles resembling animals, angels and fun prints. Small illustrations and encouraging phrases like “shoot for the moon” underneath the soles make dressing up a fun, expressive adventure for both parents and their little ones.
“Launching shoes has been a dream of mine for quite some time, and I’m thrilled to partner with McCubbin for this natural extension of the brand.” Rosie adds, “We wanted to offer styles that create a sense of wonder and imagination. Hopefully little ones have as much fun wearing them as we did designing them.”
The newest collection offers a variety of footwear styles for infants ranging from newborn to one year. The soft-soled styles are made with comfortable, high quality materials for growing feet and include an elastic ankle, making shoes easy to put on and secure enough to stay on active infants. Additionally, Rosie’s collection will offer a variety of socks ranging from newborn up to two years.
“As a supporter of Rosie Pope for years, we are thrilled to partner for her first footwear and hosiery collection,” says President David McCubbin. “Rosie knows exactly what moms and babies want, and we’re confident her newest initiative will resonate positively with our customers.”
Rosie Pope’s brand continues to grow as a one-stop shop for mothers ranging from maternity apparel to baby goods while providing expert advice to new parents at every stage.
Each pair in the collection retails for under $20.00 and will be available at Von Maur, Buy Buy Baby, Diapers.com, Amazon.com, RosiePope.com, select boutiques and additional department stores nationwide.
ABOUT ROSIE POPE:
London-born entrepreneur and mother of four Rosie Pope is the creative force behind Rosie Pope Maternity and Rosie Pope Baby, her maternity and baby clothing and accessories line, with stores in Santa Monica and New York’s Upper East Side and the Tribeca neighborhood. The high-demand and popularity of the Rosie Pope brand peaked interest from top resellers and her collections are now sold Internationally through Bloomingdales, Lord and Taylor, Nordstrom.com and Amazon amongst other great retailers. Rosie Pope Maternity and Rosie Pope Baby is now dubbed one of the top-selling, boutique maternity brands.
Pope is one of the most successful and trusted parenting lifestyle experts in the world and has further expanded her brand with MomPrep, a premier roster of classes for moms and moms-to-be that offer extensive workshops and seminars for prenatal, postpartum and parenting education. Her popularity led to her hit docu-series on BRAVO, “Pregnant in Heels” which debuted in April 2011. In the series, Rosie offers her expertise to guide soon-to-be parents through the trials and tribulations of pregnancy. Pope released her first book, “Mommy IQ: The Complete Guide to Pregnancy,” a step-by-step pregnancy guide that offers Rosie’s personal advice through her experiences as well as research and information from the most renowned and elite experts in the pediatric space.
With personal appearances ranging from The TODAY Show, Access Hollywood, FOX & FRIENDS, E! News, and more, Rosie has also been featured in People Magazine, Pregnancy & Newborn, Forbes, Redbook, iVillage and is a contributing editor for Parents Magazine. She currently resides in the suburbs of New York City with her husband, Daron, her two sons, James and Wellington, and her two daughters, Vivienne and Bridget. She can be found at any one of her store locations offering a helping hand and offering stylish advice and inspiration to a number of fans.
As a leading designer, manufacturer, and distributor of hosiery, slippers, and soft-soled footwear, McCubbin Hosiery prides itself on quality and innovation across everything we do. Through our licensed, house, and private label brands, we build product solutions based on market data, industry trends, and experience honed through more than 60 years in the industry. Best-in-class sales and logistics provide superior service to our retail partners and end consumers. McCubbin Hosiery is based out of Oklahoma City, Okla., and a showroom location in New York City.
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