"AUSTIN, TX - MARCH 12: AUSTIN, TX - MARCH: Festival goers attend Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)"
"AUSTIN, TX - MARCH 12: The Samsung Studio at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)"
"AUSTIN, TX - MARCH 12: Festival goers experience Samsung Gear VR at The Samsung Studio at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)"
"AUSTIN, TX - MARCH 12: Festival goers hang out outside the Samsung SmartThings Airstream at The Samsung Studio at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)"
"AUSTIN, TX - MARCH 12: AUSTIN, TX - MARCH: Rappers Chuck D (L) and Flavor Flav of Public Enemy perform onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)"
"AUSTIN, TX - MARCH 12: AUSTIN, TX - MARCH: Rapper Chuck D of Public Enemy performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)"
"AUSTIN, TX - MARCH 12: Actor David Harewood (L) and director Jake Mahaffy attend The Samsung Studio at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)"
"AUSTIN, TX - MARCH 12: (L-R) CMO of Samsung Electronics America Marc Mathieu, Director of New Frontier Lab Programs at Sundance Institute Kamal Sinclair, director Casey Neistat, and Co-founder of Vrse Aaron Koblin speak onstage during "Breaking Barriers: How Content Will Accelerate VR and 360" at The Samsung Studio at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)"
Public Enemy performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
Public Enemy performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
Rapper Flavor Flav of Public Enemy performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
Rapper Chuck D of Public Enemy performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
Rapper 2 Chainz performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: AUSTIN, TX - MARCH: Rapper 2 Chainz performs onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Rick Kern/Getty Images for Samsung)
AUSTIN, TX - MARCH 12: AUSTIN, TX - MARCH: Rappers 2 Chainz (L) and Lil Wayne perform onstage at Samsung Galaxy Life Fest at SXSW 2016 on March 12, 2016 in Austin, Texas. (Photo by Jonathan Leibson/Getty Images for Samsung)