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Issue #94 - Digital Cover

Published on March 17th, 2016 | by Jameelah "Just Jay" Wilkerson


The Hype Magazine Interviews: Brandon Rossi

Roc Nation songwriter and producer Brandon Rossi steps center stage.

After several years on the Roc Nation label as a writer and producer, Brandon Rossi steps center stage as an artist with something to say. His breakout solo song We Don’t Talk About It is an ode to those who are about action rather than just talk. One thing about Rossi is that he’s slick with the words and metaphors which shows respect for the four pillars. He’s gonna be a disrupter within Hip-Hip for sure.


Yahoo featured Rossi, saying, “Instead of bragging about how many bottles he pops in the club’s VIP section, he promotes being discrete, rapping, “At the Jigga show flicking up with the greats / Went to work the next day / Ain’t have nothing to say.” The premise is, real OGs move in silence.” (B. Johnson Jr. / Yahoo.com)

Prior to dropping his new single, Rossi had featured placements on television shows like BET’s Being Mary Jane starring Gabrielle Union.

Recognizing the need for a proven team, Rossi stepped his game up by connecting with Demetrius “Kinky B” Ellerbee as his co-manager who’s been developing him for the past couple of years, prepping him to move through the unique maze of becoming a solo artist. Ellerbee’s most notable success with a lyricist has been the career of Young Jeezy with whom he worked from 2000 through 2012. Rossi is the first signee on Ellerbee’s new imprint, Standard Ave.

We caught up with both Rossi and Ellerbee for an exclusive live session to talk about this additional phase in his career as an artist. Ellerbee, who had been on a hiatus from the music industry, explained how upon hearing Rossi’s music, he determined he just HAD to be a part of the movement and he tells us WHY!

From a reviewer’s standpoint, Rossi is hitting on all cylinders lyrically and musically overall. He’s got that Emcee presence and storytelling down and I’m very much looking forward what this young cat has to offer the global Hip-Hop community.

Check out our conversation and get an idea of what’s to come from Brandon Rossi as he embarks on this new iteration of his career.

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Publisher and CEO of The Hype Magazine. Follow me on Twitter @HypeJustJay

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