Rihanna Designs 3rd Fenty for Stance Summer’16

Rihanna and Stance are at it again with the launch of the third complete collection of Fenty for Stance. Rihanna stars in the campaign for her newest collection of socks and hosiery that the fashion icon and Platinum selling singer/songwriter creative directed. With a collection that could be called romantic athleisure, the product itself sports a soft pastel palette and introduces interesting new silhouettes. The 19 style collection comes to life through Rihanna’s creative lens, where we see that romance and femininity do not mean demure.

The collection mixes varsity style elements with pastel colors, sexy sheers, mesh and lace. There are a number of new styles in this season, including toeless and footless silhouettes, as well as anklets, over the knee and thigh highs. The use of the number 8 in select styles mark significant milestones including her 8th Studio Album “Anti,” the fastest album to ever go Platinum, and her birth year 1988.

“It’s amazing to watch Rihanna take charge of the project she’s put her name on, and see how her vision comes to life in the socks and through the campaign,” said Candy Harris, the SVP of the Women’s Division at Stance. “She continues to innovate the category and reminds us all that socks can be a defining style statement.”

Rihanna joined Stance as Contributing Creative Director, Designer and brand Punk & Poet in 2015, launching her first collection of limited styles in July of last year, followed up by a fall collection in September and a holiday collection in November. The Fenty for Stance by Rihanna Summer 2016 collection will be available on April 19th, 2016 online at Stance.com, the Stance flagship store in Soho, NY and in select retailers, including Nordstrom, Nasty Gal, SIX:02, ASOS, and Colette.

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Behind-the-scenes video: https://www.stance.com/rihanna