Hype Style/Beauty

Published on July 19th, 2016 | by Daja Marie


Obey X Bad Brains Collection

OBEY Clothing and D.C. punk band Bad Brains team up for the OBEY Clothing x Bad Brains Collection, available at retailers worldwide Fall ’16 and online at www.obeyclothing.com July 22, 2016. The collection is a blend of old and new: classic band graphics, original flyers and early images of the group captured by photographer Lucian Perkins, fused with fresh creative interpretations by Shepard Fairey. This vibrant mixing of iconic and contemporary is seen throughout the pieces for both men and women, showcased in the lookbook shot by the Durimel Brothers. Oxford shirts and military jackets incorporate the classic style of Bad Brains with new, original OBEY graphics. Vintage inspired OBEY World Tour ’89 Tees (the year Shepard first saw the band perform live), feature the classic Bad Brains graphic of the lighting bolt striking the U.S. Capitol Building. Zine-style imagery and bright colors are a direct reference to the unique combination of punk and reggae that put Bad Brains on the cultural map. The entirety of this limited release of clothing and accessories pays tribute to the influence of this emblematic band while reintroducing newer generations to their music’s radical message.

ABOUT THE BAND: In 1977, a wannabe jazz-fusion ensemble known as Mind Power changed their name to Bad Brains, ditched their old sound for punk rock, and moshed right into D.C.’s hardcore scene. After seeing Bob Marley in concert, Bad Brains was inspired to delve deep into reggae music and began experimenting with fusing punk with reggae: JAH roots rock. After realizing that bands like the Clash were already synthesizing punk with reggae roots music in the U.K., bassist Darryl Jenifer and original Brains frontman Sidney McCray set out to replicate that sonic conversation in the United States and joined forces with like-minded musicians in the Washington, D.C. area including vocalist Paul “H.R.” Hudson, his brother drummer Earl Hudson, and guitarist/bassist Gary “Dr. Know” Miller. The group used their music as a vessel to comment on their cultural, racial, political and spiritual views. The Brains eventually became one of the most definitive American hardcore bands of the early ‘80s, forever changing the world’s understanding of what both punk and reggae could really mean. Although the band refused to classify their sound, most considered their music punk. The group only released a handful of records during their peak, but still developed a dedicated following and influenced a league of other musicians including Ian MacKaye of Minor Threat, Henry Rollins of Black Flag and artist Shepard Fairey.

Source: Obey’s PR

Photo Credit: Lucian Perkins

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Fashion Editor @TheHypeMagazine

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