Video: The King of Memphis Revisits His Roots in the Visual from Rich Crack Baby

“Young Dolph (“Young Dolph has cultivated that formula that makes the bando jump” – XXL

“What makes Dolph exemplary is his affinity for memorable hooks and catchy call-and-response punch lines” – Complex

“King of Memphis is worth myriad repeat listens: Dolph bridges the gap between his hometown and the Atlanta production that dominates rap’s mainstream.” – SPIN

Top 10 Hip-Hop Cash Prince of 2016 – Forbes

All the above outlets are right on point about Young Dolph…he makes a difference in music right now.

The Video:

One of the most popular and prolific independent rappers in the game today, Memphis’ Young Dolph continues his year-long hot streak with the release of “Nothin‘.” Returning to his old neighborhood with a Rolls Royce, Dolph reflects on his humble beginnings, growing up with crack addicted parents, and overcoming the odds to become richer than your favorite rapper: “I came up from across the track where n*ggas starvin’ at/where n*ggas cross out they own brother and they heartless at/the same fuck n*ggas that used to sell my mama crack/I flex on they bitch ass, cop them coupes back-to-back.” Premiered by WorldStarHipHop, “Nothin'” is the fourth video released from Young Dolph’s latest mixtape, Rich Crack Baby, following the black-and-white video for “If,” the strip club-set “Trappa,” which has 590,000 views on YouTube, and the David Lynch-meets-the trap clip for the title track (over 1 million views). With features from T.I., Gucci Mane, Boosie Badazz, 21 Savage, Wale and 2 Chainz and production from Zaytoven, Drumma Boy, Honorable C-Note and others, Rich Crack Baby is a titanic effort from Young Dolph, affirming his status as one of street rap’s biggest names. His recent nomination for the BET Hip-Hop Awards’ “People’s Champ” Award makes it clear that the rest of rap world can’t deny it anymore either.

Rich Crack Baby is the third high-quality mixtape from Young Dolph’s busy 2016, following the release of Bo$$e$ and $hooter$ in May and King of Memphis in February. Noisey described King of Memphis, a 11-track dose of pure Dolph with no featured artists, as “a solid debut album from one of the most quietly popular artists in the South right now.” In addition to dropping an excellent mixtape every three months, the Memphis kingpin also frequently releases inventive visuals, including the hilarious “Get Paid,” and the absurd “Royalty,” which features cameo appearances from a capuchin monkey, a giraffe, and even a white tiger. In January, Forbes named Young Dolph one of The Hip-Hop Cash Princes of 2016, placing him alongside Fetty Wap, G-Eazy, and Metro Boomin, among others, and last month, Dolph successfully headlined the 21-date Royalty tour. With his star guest turn on “Cut It“ the hit by OT Genasis, Dolph made a foray onto the Billboard charts, peaking at number 35 on the Hot 100. Look for Dolph to close out 2016 in style with an appearance on Gucci Mane‘s upcoming Woptober and more eye-popping visuals.