Music mogul and ìKing of Snapchatî DJ Khaled hosts a Fan Luv event to announce his collaboration with Palmerís Cocoa Butter, Tuesday, Dec. 13, 2016, in New York. The DJ Khaled x Palmerís Capsule Collection features three DJ Khaled catchphrases, ìWe the Best Glow,î ìLive Life Smoothî and ìThey Block,î along with DJ Khaledís trademark gold key and signature. (Photo by Diane Bondareff/Invision for Palmer's/AP Images)
Yesterday, Grammy-nominated superstar DJ Khaled (@djkhaled) kicked off the launch of the new DJ Khaled x Palmer’s Cocoa Butter Formula capsule collection with a special Fan Luv event in New York! Hundreds of fans lined up on the street to be the first to purchase the collectible varieties of the brand’s classic Cocoa Butter Formula lotion at a pop-up shop. The music mogul celebrated the collaboration alongside his fans, signing bottles and documenting the entire “history-making” event on his wildly popular Snapchat channel.
Music mogul and King of Snapchat DJ Khaled hosts a Fan Luv event to announce his collaboration with Palmers Cocoa Butter, Tuesday, Dec. 13, 2016, in New York. (Photo by Diane Bondareff/Invision for Palmer’s/AP Images)
Music mogul and King of Snapchat DJ Khaled hosts a Fan Luv event to announce his collaboration with Palmers Cocoa Butter, Tuesday, Dec. 13, 2016, in New York. (Photo by Diane Bondareff/Invision for Palmer’s/AP Images)
Music mogul and King of Snapchat DJ Khaled hosts a Fan Luv event to announce his collaboration with Palmers Cocoa Butter, Tuesday, Dec. 13, 2016, in New York. (Photo by Diane Bondareff/Invision for Palmer’s/AP Images)
Music mogul and King of Snapchat DJ Khaled hosts a Fan Luv event to announce his collaboration with Palmers Cocoa Butter, Tuesday, Dec. 13, 2016, in New York. (Photo by Diane Bondareff/Invision for Palmer’s/AP Images)
Music mogul and King of Snapchat DJ Khaled hosts a Fan Luv event to announce his collaboration with Palmers Cocoa Butter, Tuesday, Dec. 13, 2016, in New York. (Photo by Diane Bondareff/Invision for Palmer’s/AP Images)
Music mogul and King of Snapchat DJ Khaled hosts a Fan Luv event to announce his collaboration with Palmers Cocoa Butter, Tuesday, Dec. 13, 2016, in New York. (Photo by Diane Bondareff/Invision for Palmer’s/AP Images)
Music mogul and King of Snapchat DJ Khaled hosts a Fan Luv event to announce his collaboration with Palmers Cocoa Butter, Tuesday, Dec. 13, 2016, in New York. (Photo by Diane Bondareff/Invision for Palmer’s/AP Images)
Music mogul and King of Snapchat DJ Khaled hosts a Fan Luv event to announce his collaboration with Palmers Cocoa Butter, Tuesday, Dec. 13, 2016, in New York. The DJ Khaled x Palmers Capsule Collection features three DJ Khaled catchphrases, We the Best Glow, Live Life Smooth and They Block, along with DJ Khaleds trademark gold key and signature. (Photo by Diane Bondareff/Invision for Palmer’s/AP Images)
For over 15 years, Palmer’s Cocoa Butter Formula Lotion has been one of Khaled’s major keys to soft, glowing skin. Fans looking to live life smooth like Khaled can now “bless up” with three different collectible varieties of the brand’s classic Cocoa Butter Formula Lotion featuring some of Khaled’s famous catchphrases – We The Best Glow, Live Life Smooth and They Block.
Emblazoned with DJ Khaled’s trademark gold key and signature, the collection is available now in both the 8.5 oz. bottle and 13.5 oz. pump bottle. Just in time for the holiday season, the collection can be purchased on both www.palmers.com and DJ Khaled’s We The Best store, www.WeTheBestStore.com.
Dr. Jerry Doby, PhD, is Editor-in-Chief of The Hype Magazine, Recipient of The President's Lifetime Achievement Award, a Media and SEO Consultant, award-winning Journalist, and retired combat vet. . Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
Connect with Dr. Doby across social media @jerrydoby_ or https://www.jerrydoby.com
