Poster for Spike Lee’s ‘Do The Right Thing’ selected for Smithsonian’s National Museum of African American History & Culture

The Smithsonian has selected Art Sims’ 11:24 Design movie poster design for Spike Lee’s iconic film “Do The Right Thing,” in the permanent collection at the Smithsonian’s National Museum of African American History & Culture in Washington, D.C.

Sims says, “I am humbled that my agency, 11:24 Design, is regarded as the preeminent ad agency in America for creating memorable images for the film and TV industry. 1124 Design, Inc. is the only African American owned ad agency to be recognized for our design work in film advertising for the film Do The Right Thing by the Smithsonian Institution – National Museum of African American History & Culture on display in the exhibition, “Taking The Stage.”

About Art Sims and 11:24 Design

Art Sims, founder and CEO of his own firm, 11:24 Design, based in Los Angeles, the company is dedicated to promoting urban youth culture as part of a larger mandate Sims dubs “urbanization,” which refers to the recognition and melding of disparate cultural and creative histories.

With his multicultural team, Sims has worked with some of Hollywood’s top filmmakers, including George Lucas, Spike Lee, Jon Kilik, The Hughes Brothers, Steven Spielberg, and Abel Ferrera. He created the indelible images seen for print ad campaigns of numerous famous films, including Red Tails, Malcolm X, Do The Right Thing, Jungle Fever, King Of New York, Love & Basketball, Clockers, When the Levees Broke to Steven Spielberg’s The Color Purple.

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Tags: Art Sims, Smithsonian Institution, Spike Lee, Steven Spielberg

About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.