YouTube returns to South by Southwest with star studded lineup
YouTube (@YouTube) will return to the annual South by Southwest® (@sxsw ®) Conference and Festivals (March 10-19, 2017) in March, expanding to its largest presence to date at the event. This includes a return to downtown Austin’s Coppertank, where YouTube will present a major three-day showcase featuring some of the biggest names in music alongside the most buzzworthy emerging artists at SXSW. Other major activations include two live broadcasts of SiriusXM’s popular “Sway in the Morning” at Coppertank and a showcase of our newest ad formats and innovations at YouTube Corner.
“We’re going to have the loudest mics, best lights, best drinks and the best fans in all of Austin, which means we’re going to give artists the best time they’ll have all week.” said Lyor Cohen, Global Head of Music.
YouTube’s presence at SXSW 2017 represents their largest to date:
YouTube @ Coppertank Showcase
YouTube’s 2017 showcase will continue its tradition of delivering some of the best music from a wide variety of talent, from chart-toppers to artists on the rise. This year’s lineup will feature more than 20 artists taking the stage at Coppertank from March 15-17. The showcase will also host a virtual reality demo to showcase VR music videos available on YouTube.
Solange will make her exclusive SXSW appearance on Wednesday, March 15, performing alongside artists from her Saint Heron label. Thursday, March 16 will include exclusive performances from hip-hop duo Rae Sremmurd, whose hit single “Black Beatles” fueled the wildly popular Mannequin Challenge, and Rag‘N’Bone Man, whose video “Human” has scored over 158 million views on YouTube. Closing out the event on Friday, March 17 will be an exclusive Quality Control showcase featuring Migos, Lil Yachty and Kodie Shane. Throughout the three days, additional talent will include James Hersey and EarthGang, viral sensations JAIN and Aminé, Pharrell-endorsed singer and songwriter Maggie Rogers and award-winning rapper, singer and Calle 13 founder Residente.
Coppertank
Migos
Rae Sremmurd
Solange
YouTube @ Coppertank
504 Trinity St, Austin, TX 78701
March 15-17, 2017
The full YouTube @ Coppertank schedule is as below. The event will be open to SXSW Platinum badge, SXSW Music badge and SXSW Artist wristband holders:
| Date | Time | Performances |
| Wednesday,
March 15 |
3:00 PM
4:10 PM 5:25 PM 6:40 PM 9:00 PM |
James Hersey
EarthGang JAIN Aminé Saint Heron featuring Solange |
| Thursday,
March 16 |
3:00 PM
4:00 PM 4:50 PM 5:45 PM 6:50 PM 9:00 PM 10:15 PM |
Lo Moon
Middle Kids Ten Tonnes Rag‘N’Bone Man Jidenna SremmLife Crew Showcase: Rae Sremmurd, Bobo Swae & Impxct |
| Friday,
March 17 |
3:00 PM
4:10 PM 5:25 PM 6:40 PM 9:00 PM |
The Lemon Twigs
Chloe x Halle Maggie Rogers Residente Quality Control Showcase featuring Migos, Lil Yachty and Kodie Shane |
Check out the music and top YouTube videos from each of the artists here!
“Sway in the Morning” Live on SiriusXM’s Shade 45
Sway will take over mornings at YouTube @ Coppertank on Thursday, March 16 and Friday, March 17with exclusive live broadcasts of his “Sway in the Morning” show airing live on Eminem’s SiriusXM channel Shade 45 from 7 am – 11:30 am CT. Recorded with an audience, these broadcasts will include the latest music news along with in-studio interviews and performances from YouTube showcase artists, hip-hop artists, celebrities and newsmakers.
SiriusXM and YouTube collaborate on several special programming initiatives to support emerging new music from developing artists: the weekly show The YouTube 15 with host Jenna Marbles on SiriusXM Hits 1; The YouTube EDM 15, the weekly show featuring The Chainsmokers revealing the 15 trending electronic dance songs based on YouTube viewership data on SiriusXM’s Electric Area channel; and “The YouTube Country Spotlight”—the weekly radio feature on SiriusXM’s The Highway channel highlighting a trending country song based on YouTube viewership data.
YouTube Artist Hub
Located adjacent to YouTube @ Coppertank, the YouTube Artist Hub will provide an oasis for artists to relax, freshen up and grab a bite to eat in between their busy schedule.
YouTube Corner
Sunday, March 12 – Tuesday, March 14, 12:00 pm – 6:00 pm
Corner of E. 5th St. & Brazos St.
SXSW has become a premiere destination for creative and media agencies and the world’s largest brands to discover how technology is changing the advertising industry. This year, we will debut “YouTube Corner” — a unique destination that will immerse the SXSW advertising in the newest ad formats and YouTube innovations. Activations include:
- Innovative Storytelling: A space that showcases YouTube’s unique offerings to help advertisers tell stories in innovative ways, from 6 seconds to virtual reality
- Daydream VR Demo Space
- YouTube’s Diverse Audiences: An installation that speaks to the scale and diversity of YouTube users’ passions
About the Author
Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.
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