All Def Digital and Dormtainment release 'Snap!' on Youtube Red - The Hype Magazine

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Published on July 8th, 2017 | by Dr. Jerry Doby


All Def Digital and Dormtainment release ‘Snap!’ on Youtube Red

A few days ago (July 5), All Def Digital (@AllDefDigitaland Dormtainment (@Dormtainment) debuted SNAP!, a half-hour comedy special exclusively for YouTube Red and I have to say it’s absolutely cerebral hilarity…metaphors abound and truthfully, it was hard to keep my ceremonial composure, watching the debut episode. I hadn’t laughed that hard in quite some time…it’s a different kind of laugh when the comedy has depth and isn’t really dependent on a punch line, per se. Sometimes throughout the show, there were those delayed laughs that come from deciphering some *ish.

Here’s the official line on the new YouTub Red exclusive series

SNAP! centers on the hottest Atlanta snap rap group of 2006, Stacks-4-Daze — except that was in 2006.  Now, the group members are all broke, working dead end jobs in Los Angeles.  But when a video of them accidentally goes viral on Worldstar, they get a second chance at fame.  Can they bring the stacks back?

SNAP! is created and written by Dormtainment (Amanuel Richards, Cameron Miller, Chaz Miller, Mike Damn & Stevie Green), one of the most popular sketch comedy troupes on YouTube with over 1 million subscribers.  The comedic team previously released a premium digital series for Comedy Central, “Six Guys One Car.”  Dormtainment consistently sells out live performances of their unique comedy show, and also releases a weekly podcast called Comedy Trap House on iTunes.

Co-founded by Russell Simmons, All Def is the fastest growing brand in urban and hip hop rooted youth culture, with over 5.5 million fans and subscribers online.  SNAP! marks a continued expansion by the company into premium scripted and unscripted, long-form programming.  The company’s recent series like “Teddy vs. Doboy” and “Inside the Office” routinely drive over 1 million views per episode.  All Def recently released a special for FUSION, “The Snoop Dogg Smokeout,” a roast and celebration of the hip hop legend; a sketch comedy show for MTV2; its first HBO special, ALL DEF COMEDY, which is being ordered for a full season; and is currently in flight on the first and largest episodic series for Spotify, “Traffic Jams,” which features artists and producers such as T-Pain, Joey Bada$$, Jidenna, D.R.A.M., E-40, !llMind, MeLo-X, Sonny Digital and more.

“We are thrilled to have partnered with Dormtainment, one of our earliest partners on the YouTube platform, to produce this unique, hilarious special,” said Sanjay Sharma, All Def’s Chief Executive.  “They have such a loyal fan-base, and their ability to create highly engaging short form content, long form premium content, and even sell-out, live stage experiences is truly special.  We are excited to get this project out for our fans and theirs, and for the broader world to see, as we continue to expand and work with some of the brightest up and coming talent in the industry.”

SNAP! is directed by Olumide Odebunmi & Amanuel Richards, and Executive Produced by Russell Simmons, Chris Conti and Harris Sherman for All Def, along with producer Wondwossen Dikran.  In addition to Dormtainment, the special stars Jade Novah, Hari Williams, Tavi Fields, Gail Bean, and features special appearances by All Def’s in house comedic team.

For a free trial subscription, click here:   If you live outside the United States, Mexico, New Zealand, Australia or South Korea, go here for more details on availability in your country:


All Def Digital (ADD) is the leading media company for youth culture rooted in hip hop. ADD produces and distributes original content through its own media properties, social channels, traditional and premium television, theatrical motion-pictures, live events, and brand partnerships through its in-house agency ADHD.  ADD also manages a curated network of emerging and established talent including social video stars, stand-up comics, writers, actors, poets and hip hop recording artists.  The fastest growing media brand in urban youth programming, with over 5 million subscribers and fans monthly across YouTube, Facebook/Instagram, and Snapchat, driving over 200 million monthly views, All Def’s growth is also punctuated by category- leading engagement and video retention metrics. The company is headquartered in Los Angeles, California, with offices in New York.  Its investors include Nu Horizons, Greycroft Partners, Third Wave Digital Partners,, Advancit Capital, Andreessen Horowitz, and WPP.


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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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