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Published on July 30th, 2017 | by Jerry Doby


Drake & Brent Hocking Release the Next Two Episodes for their Whiskey Brand, Virginia Black

Drake and Brent Hocking are way out in front when it come to bringing entertainment to marketing a product. Marketing, i.e., the art of differentiation is more than having a celebrity name attached, it’s having a unique way of separating yourself from the pack. None will debate that Drake is a creative mastermind and his team is hitting on all cylinders. That’s why perhaps this campaign for the new whiskey brand Virginia Black is sweeping through marketing circles across the world.

The series of comedic commercial episodes entitled “Realest Dude Ever,” are a play on the Dos EquisMost interesting man in the world” series which played out like a chapter book. Drake and his father, Dennis Graham bring a vibe in their salute to that campaign which you have to see for yourself, they are that great together on camera. Of course shout out to the creative team who brained it out and made it breathe.

Strange to have commercials on replay but they are off the charts entertaining ~ JD

Here’s the official line on the hilarious campaign episodes

In true Drake fashion, he has broken another record, this time with his Virginia Black commercials…“One Sip and Woo.” Recently, he released the next two comedic episodes to promote Virginia Black, the whiskey brand he owns with Brent Hocking.

Drake & Brent Hocking Release the Next Two Episodes for their Whiskey Brand, Virginia Black

Short Comedic Outtakes Feature Drake and His Father, Dennis Graham…One Sip and Woo

Following the first two highly successful short episodes to promote Virginia Black Whiskey, which received a record breaking 8MM social media views – more than any spirits brand in history –  Drake released the next two highly anticipated shorts. The 15 second episodes feature him and his father, Dennis Graham, in a sartorial series playing off the Dos Equis “most interesting man in the world” ads. The shorts were co-created by Drake & Brent Hocking and directed by Director X.

The series of episodes are being released on Virginia Black and Drake’s social media platforms: IG/FB: @VirginiaBlackWhiskey  IG @ChampagnePapi; FB @Drake and Virginia Black’s YouTube channel.

Bonus – Let’s get you up to date on the series thus far!

Drake celebrated and accepted his Artist of the Year Award at the Billboards this year, toasting with his dad and taking a shot of Virginia Black check out shots from the impromptu party below




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About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

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