Rhyme Report

Published on October 26th, 2017 | by Dr. Jerry Doby

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Innovative Digital Platform Wav Premieres New Rap Competition Series Versus

Hip Hop has taken several side paths over the last 10 years or so which, in this writer’s opinion, has resulted in the degradation of the culture as a whole, or at the minimum, a loss of understanding of what it means to be Hip Hop as an individual or as an artist. Recently, I attended a private screening for the upcoming WAV Media platform VERSUS which pits the best of the best of the best amongst the new generation of those claiming to be lyrical beasts. Not your standard battle competition, VERSUS is a situation which inspires and demands that the contestants be able to handle more than just going head to head and slamming their opponent, VERSUS requires contestants to handle multiple phases including freestyle and prepared material challenges. THIS is the elevation we’ve needed to see from the underground as lovers of Hip Hop seek to push away the nonsensical material we’ve been force fed over the past years. The product WAV and its team put together is amazing and the talent is top-shelf in no uncertain terms! ~ JD

Here’s the official line on WAV Media and VERSUS, a grueling contest with massive rewards to the winner!

WAV, a live-streaming music discovery platform, continues its fall premieres by releasing its highly anticipated rap competition series, Versus, hosted by music and cultural influencer Kenny Burns. The series showcases eleven up-and-coming rappers going head to head in challenges involving both freestyle and preparation, rivalry and teamwork. The spirit of competition drives these artists to be the best at what they do with the added pressure of industry gatekeepers, established artists and producers that include Murs, Trinidad James, Curren$y, Casey Veggies, Dumbfoundead, Dizaster, Nocando, Sonny Digital and Scoop Deville, who serve as mentors and guest judges giving harsh criticism and praise where it’s due.

Versus Sonny Digital Scoop DeVille (Photo: WAV Media)

Versus Judges: Sonny Digital Scoop DeVille (Photo: WAV Media)

The unique element of the series is, unlike other competition shows, who stays and who is eliminated is chosen by the contestants themselves and who gives the weakest delivery on stage each week. The show can be described as battle rap meets Survivor, but unlike anything, the Hip Hop scene has witnessed before. The competition culminates with a live-stream episode of the two finalists performing their original songs, produced by Sonny Digital and Scoop Deville, with the viewers voting and the winner taking a cash prize along with a record deal from WAV Records (WAV Media’s in-house label that is growing momentum in both the Hip Hop and electronic genres).

The episodes roll out as follows every #WAVWednesday: today episodes 1-3 are live on the app to watch now, Wednesday, 11/1, episodes 4-5 will be on the app, Wednesday, 11/8, episodes 6-7 will be on the app, and then in mid-November there will be a live-stream finale where the two still standing will battle it out for the crown. Below please find a short bio on each contestant competing in the series.

All episodes will be streamed only on the WAV app available for download here.

Meet the Contestants:

Versus contestants (Photo: WAV Media)

Versus contestants (Photo: WAV Media)

SAHTYRE

Sahtyre found his footing at open mics like Project Blowed and Grind Time battles. Since then, he’s graduated from being local to making appearances on Last Call with Carson Daly and collaborations with artists like Danny Brown. Recently he put out his most personal album, Cassidy Howell, which landed on iTunes’ top hip hop charts.

BEN GREAT

Ben Great is an eclectic artist hailing from Cincinnati. He’s produced for artists like Lil Uzi Vert and members of Odd Future. But he’s looking to stand out as an artist in his own right with his melodic sound. Previously, he released “Don’t Trap on Me” with fellow up and comer Lil Xan garnering over half a million views.

ASAD ILL

This young artist isn’t about the self-pity and has honed his craft partaking in cyphers at Leimert Park and through an exploration of his own spirituality/consciousness. Recently, he put out a project independently and is quickly reaching beyond his immediate surroundings and garnering a legion of fans through popular outlets like Team Backpack.

CAM GNARLY

San Bernardino’s Cam Gnarly has named Biggie and Dipset as influences but his sing song flow captures more of a hippy vibe. Whether it’s through heartfelt dedication or zanier subject matter, it’s all about spreading positivity. Exceptionally versatile, Cam Gnarly is one to watch, trippy visuals and all.

BEBE O’HARE

Bebe O’ Hare is a Chicago native whose style is reminiscent of 90s mixtapes. It’s no wonder, she’s sprinkled countless bars on other people’s instrumentals, showing off her lyricism and sharp musicality. She’s already collaborated with artists like Chevy Woods and Wiz Khalifa but like her namesake, she’s ready to take off on her own.

WAJU

Waju is an LA native whose positive demeanor and eclectic production choices is the embodiment of the word ‘vibes’. He’s already being lauded for his sounds and visuals on disparate outlets like Earmilk and OkayAfrica, a testament to his musicality and reach.

KHALID BROOKS

San Fernando Valley’s Khalid Brooks is not confused about where his strengths lie. He cites being influenced by that California g-funk and he’s out to make bangers for the club. But if you search the few clips that exist on Youtube, you can see as much versatility in his flows as well as his outfits.

NOA JAMES

There’s a reason why Noa James has songs about Majin Buu (from Dragonball Z) and Bone Crusher. The emcee has a massive frame and an equally large personality to go with it. He approaches his songs with the vocal tone of a playground bully and the empowering sensitivity of that kid who stuck up for the victims.

EMONEY

Bay Area’s Emoney is a clear student of the cypher and battle format. He’s got punchlines for days and goes at the mic like a savage. But what separates him from most spitter types is the shameless transparency and he brings to his storytelling and dedication he puts into his craft. It’s refreshing during a time when nobody wants to be labeled a rapper. Emoney is currently one of the cast members of “Are You The One?” Season 7 on MTV.

VERBS

Verbs was crowned by LA Weekly as a torch carrier and ambassador for underground culture for the showcases he hosts, but if you asked him, he’d probably shrug and chuckle. Such is the demeanor and style of the emcee on and off the mic. But the skill level is no joke as he’s able to rhyme about literally anything and captivate your attention in the process.

KAVIE

Kavie’s rap name is a nod to the finer things in life (caviar) but growing up in Boyle Heights is anything but. It’s that juxtaposition that exemplifies his style, a cool and calm delivery that carries the rugged content of life in a rough neighborhood.

About WAV

WAV is a music platform that provides a 360-degree support system for emerging artists in hip-hop and electronic dance music, leveraging the WAV app to help artists showcase their music in unique and interactive ways.

As an incubator for rising talent, WAV provides artists a variety of tools to help produce their best music, as well as strategic marketing support to reach new audiences. The ultimate potential of the artist journey is to sign a deal with WAV Records and have their music distributed via WAV’s partner, Sony Music’s The Orchard. WAV also collaborates with chart-topping and award-winning artists such as Migos, Krewella, 21 Savage, Loco Dice, Post Malone, and KJ Sawka (of Pendulum and Destroid), as well as industry tastemakers like The FADER, OWSLA, HipHopDx, and Dirtybird.



About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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