World News

Published on October 4th, 2017 | by Dr. Jerry Doby

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Steve Aoki Skype bot gives fans unprecedented access to his Kolony World Tour

Steve Aoki is turning into a massive brand! First his Zumba partnership and now Microsoft and Imperson studios (www.imperson.com) partnered to launch a new Steve Aoki chatbot that will let fans follow him on his Kolony world tour.

Here’s the official line on the new development with the musical wonder

imperson (www.imperson.com), a premium conversational chatbot development studio, today announced the launch of a Steve Aoki bot experience. In partnership with Microsoft and Steve Aoki, the conversational experience will span 10 weeks and be available exclusively on Skype.

Celebrating Aoki’s new album, Kolony, the legendary cake-throwing DJ and musician is inviting fans to join him on his global tour as he travels from country to country. The new bot will give fans a chance to follow Aoki’s world travels while interacting in one-on-one conversations on the global messaging platform. Through this chatbot experience, fans will get access to five exclusive never-before-seen videos, exclusive Steve Aoki-branded emojis and other interactive experiences.

“We’re incredibly excited to launch this new conversational experience with Microsoft, one of the early innovators and leaders in the chatbot space,” said Seth Greenfield, cofounder and CEO at imperson. “Together, we’re giving fans an immersive chatbot experience that’s both conversational and personal, a strategy that’s been proven to drive higher user engagement and motivate fans to continue re-engaging.”

To ensure that fans receive a truly authentic experience, imperson worked closely with Aoki’s team to capture his unique tone of voice and energetic personality. For fans, the bot is a new way to engage with their favorite artist.

Chatbots add a new, more personal dimension to the fan experience,” said Steven Abrahams, at Microsoft. “We are delighted to partner with imperson to build this feature-rich conversational bot that perfectly captures the authenticity and uniqueness of Steve’s personality and brand. As messaging is growing and becoming the preferred method of communication, we wanted to leverage every feature of Microsoft’s Bot Framework for Skype to create a truly immersive experience that lets Steve’s fans moonlight him as he travels the world.”

To access the Steve Aoki bot on Skype, click here.

About imperson:

imperson develops premium conversational bots for brands. imperson’s conversational bots converse in natural language and can be tailored to every brand and character’s authentic voice, creating connections that translate to relationships. imperson revolutionizes the way brands, publishers, and producers are marketing and engaging with customers. imperson’s premium bots drive unparalleled user engagement across conversation length, overwhelmingly positive user sentiment, and re-engagement and are already trusted by leading brands including Disney, Universal, Paramount, Lionsgate, National Geographic and more. imperson has a full stack solution including conversation technology, NLP, AI and deep learning capabilities, all developed and owned in-house.

 

 

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About the Author

Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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