Published on November 4th, 2017 | by 00T4565787549200
Yo Gotti Returns Behind the Juice of Album Still I Am
Yo Gotti reigns as the Un-Official King of Memphis. Rising from the dust of a city project riddled with crime and violence, the content of the album Still I Am appears to be Gotti’s definitive mantra. The track list stamps his reputation as an artist in addressing real street problems. A rare angle from Memphis, a downtrodden city, we expect rappers like Project Pat, a legend who has lived great success, despite incarceration. At the age of 36, Gotti is the Ceo of CMG, a music and distribution company.
The Down South production of innovators like Miami’s own Ben Billions or producers Mike WiLL Made-It, Southside, Zaytoven, have crisp snares and hard sub-bass kicks. The octave Billions and Yo Gotti collaborate on created past hits like “Down in the DM”. The chemistry of the rap combo bring songs like “Juice” to the forefront of the album. Major features include Meek Mill, French Montana, 21 Savage, and YFN Lucci. While artist like Chris Brown and Nicki Minaj bring mainstream appeal. The atmosphere of the album proves these various studio engineers were in the red zone.
For Yo Gotti’s fan base this new studio album, “Still I Am” is a heater. He gives the listener almost 20 plus tracks to get the ears pumping. With a long tenure in rap music, Gotti is finally putting his stamp on Dirty South Rap. We all know Memphis is 3-6 Mafia’s turf, the influence of legends like DJ Paul and Project Pat shows in the production style, and verses. In the spirit of Memphis rap, Gotti continues to thrive.
In an interview with NPR the rapper stated, “Soul is like—kinda like pain. You hear that even in the voice tone or the selection of music, and it just feel dark and painful, like the struggle.” Yo Gotti recognizes this pain, that affects his hometown and personal life. Currently he is using his rap platform to fund a Memphis youth’s funeral. After 10-year-old Jaheim McKinzie, tragically stabbed himself to death due to direct abuse.
Gotti the man versus the myth. As he hyper-extends himself financially and emotionally to serve his community. He sheds light on his recent legal issues. Yo Gotti released his first album in 1996, entitled Youngsta’s on a Come Up. Since emerging he’s been a voice for his struggles both internal and external. Inspired by the dark history of Memphis, Gotti is a veteran who proves blessings out weigh curses. Perhaps the thrill has gone away for the urban native. For Suicide Prevention Contact 1-800-273-8255.