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Published on December 16th, 2017 | by Dr. Jerry Doby


Baron Davis’ Black Santa Company Partners with Celebrated Non-profit Get Schooled

Two time NBA All-Star Baron DavisThe Black Santa Company announced the launch of #DearBlackSanta, a holiday 2017 campaign, in partnership with the award-winning non-profit organization, Get Schooled, urging young people to share their wish list for their family, community, and their country.

The campaign, kicked off to the public, December 11, with singer, songwriter, fashionista, and actress Justine Skye’s PSA, asks young people to write to Black Santa telling him what they wish they could give those around them to give them to improve their current standing during the holidays. Young people can submit their wishes for their family or community through or on social media using #DearBlackSanta and tagging @getschooled.

Justine Skye Black Santa PSA from Get Schooled on Vimeo.

The campaign launched December 7 within the Get Schooled community and nearly 1,000 young people have shared their lists with Black Santa thus far, asking for everything from coats for the homeless to a spa day for their mother who works tirelessly to pay for her children’s education. You can see the #DearBlackSanta wish list here.

Throughout the campaign, Get Schooled and Black Santa will fulfill up to five wishes, selecting the ‘winners’ based on the need and potential impact they will have on their family or community. Get Schooled will also give out Black Santa merchandise to 100 of those who share their wish list. The campaign will run through December 20, 2017.

“It’s important to allow innovation in storytelling,” said Davis. “Black Santa is important because he is the first Santa to have a mission and purpose. He brings people together to celebrate the love and pride we have in who we are and why we are different.”

Young people can get ideas on simple ways to meaningfully give back by completing Get Schooled’s “Give Back” badge. By completing the badge, they can earn additional rewards by cashing in their points on The “Give Back” badge provides a variation of different ways you can give back to your community and family including:

-5 Ways to Show Your Family Love
-Giving Back To My Hood
-Giving Back Celeb Style
-Dear Black Santa
-Get Schooled Gives Back

Pictured: Justine Skye

“There’s no specific time or season to give back, but the holidays can make people’s spirits warmer and open to giving a helping hand,” said Skye. “Giving back is also a way I express gratitude and to learn more about my community and the world around me.”

Get Schooled, dedicated to using the power of media, technology and popular culture to motivate and inspire young people, is thrilled to partner with Black Santa to amplify this special holiday campaign.

“Young people have bold ideas on how to improve their communities,” said Marie Groark, Executive Director of Get Schooled. “We are excited to partner with Black Santa to give young people a platform to share their ideas and turn a handful of those ideas into reality.”

About Black Santa
Founded by the NBA’s Baron Davis, The Black Santa Company celebrates diversity in storytelling through engaging content and high-quality products. We’re a character-focused company driven by vivid imaginations, positivity, and year-round giving. Black Santa and Cecilia are the first of many colorful characters coming your way.

About Get Schooled
The Get Schooled Foundation is a non-profit organization dedicated to using the power of media, technology, and popular culture to motivate and inspire young people, whilst giving them the tools they need for higher education and success. Get Schooled was founded in 2010 through a partnership with Viacom and the Bill & Melinda Gates Foundation with a mission to assist young people from the average in all educational assets from FAFSA and scholarship reach to SAT prep and college applications. Since then, Get Schooled has built a community of almost 1 million members representing 11,000 middle schools, high schools, and colleges across all 50 states. In 2016, Get Schooled partnered with renowned producer and DJ, DJ Khaled for the Major Keys, Social Good campaign earning over 10,000 keys. More than $1 million in scholarships and grants have been earned by schools and students of Latino, African American, White and low-income backgrounds. Explore. Be Inspired. Get Schooled.

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Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.

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