Published on December 11th, 2017 | by Jameelah "Just Jay" Wilkerson0
Five Questions with Primo Profit
Boston rapper Primo Profit is creating a name for himself spitting the kind of hood tales that made the east coast a hot-bed for hip hop in the 90’s. Primo is fresh off a couple releases set to be on his debut album Locksmith hosted by DJ Scream. “Motorola” premiered on Highsnobiety and the visuals to “Bag” premiered on RESPECT.
Primo Profit, also known as Periko Preme, who got the name from his Colombian community, first gained recognition when he released the music video “Reza Por Mi” [featuring Gab Gotcha], amassing over 34K views. He also teamed up with Chino Jerz and Dipset affiliate Sen City for “Mass Pike Whippin,” Tracy T of MMG for “Let It Go,” and French Montana.
Meanwhile, Primo has received nods from hip hop heavy-hitters like Boi-1da and KillerBoomBox and earned cosigns from Raekwon and Cardi B.
In the end, Locksmith tells a street story with puré lyricism. Set to release on Friday, December 15th, the project features appearances from Dave East, Conway, Jadakiss and more.
The Hype Magazine Got Primo Profit to weigh in on his debut project and how he sees it’s importance as an introduction to his artistry
Tell us about your current project!
Locksmith is my debut album told from the perspective of a first generation Colombian from the [United] States. The story will be told as authentic and raw as anybody not familiar with the culture has ever heard or told it. This is without a doubt quality, grimey street music.
Do you feel your current project is the best introduction to you as an artist?
Locksmith is the purest introduction to Primo Profit, the artist. This story is all too familiar and the image is too real to be told any different. Every track means something, the way the original production can captivate any fan of rap music was premeditated, the visuals to the records are so appealing to the eye, you can see the in-house work my team put into this. Locksmith is my chance to bring this ‘Medebean’ lifestyle to the forefront.
What is the music landscape in your neck of the woods?
I’m a Boston native with strong family ties to [Medellin] Colombia so I definitely try to represent for both sides. My community in ‘Medebean’ [aka Boston] is predominately Colombian, hence the nickname, so the heritage and culture continue on as if we were in the motherland! The music landscape in Boston is fairly lowkey when it comes to getting national attention, but there are a few dope artists out here that are changing that. The dope thing is everyone who’s really grinding still sound different from each other. We all have different stories to tell.
What’s on your horizon for 2018?
2018 is all about growing the brand that is Primo Profit, aka Periko Preme, through Locksmith. The world needs to hear the quality music I’m putting out consistently because its so organic. This project took a span of 2 to 3 years to complete because I didn’t have my feet all the way in it, but now that I’m 10 toes down I’m taking over next year.
The Hype Magazine wants to know: What’s been your CRAZIEST “Where they do that at?! Or “WTF?!” moment thus far in your career?
My “Where they do that at?!” moment was definitely behind the scenes of “Motorola,” the lead single to Locksmith featuring Dave East. Just think…we were recording at 5 am in Lawrence, Massachusetts, smoking Gelato from Northern California. We ended up in this studio at the crack of dawn, next door to a Dominican after hours spot blasting Latin trap music with hookah smoke coming through the walls – the energy was just a vibe from the beginning!
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