Published on December 7th, 2017 | by Landon Buford

Sprayground Taps Giant Propeller as Agency for Luggage Release

Photo Credit – Giant Propeller & Sprayground

SPRAYGROUND CARRY-ON – Spaced Up ft. @madzilla from Giant Propeller on Vimeo.

Giant Propeller was founded by two rebels in digital media and marketing with the knack for building brands. Their business model is grounded on one thing: revolt until you rule. So when we discovered Sprayground – founded by David Ben-David – we recognized fellow divergence who play by no rules, and that’s how we like it. Sprayground is single-handedly responsible for creating a brand new grocery store for one-of-a-kind backpacks (and now luggage), designed by New York street art legends and their following is hardcore die hard.

Photo Credit – Giant Propeller & Sprayground

SPRAYGROUND CARRY-ON – High Up ft. @liza_lash from Giant Propeller on Vimeo.

So how do we get hold of a brand that’s already on top of the exclusive streetwear game and propel them even further with the launch of their new luggage? Giant Propeller co-founder and Creative Director Jordan Freda had a vision: bring together some of our hottest influences and throw them into the most colorful, surreal imagery our brains could come up with – the kind other brands would never possess the imagination, or guts, to create.

Conceived and led by Freda, each concept couldn’t be more different from the last, but what they share in common is the way in which they incorporate Sprayground’s luggage into dreamlike scenarios and impossible locations.

Anthony Alcaraz navigates a mind-bending Hong Kong cityscape, Stacey Hash floating in a purple pool of “sizzurp”, Madzilla getting spaced-out in the cosmos, Liza Lash in a runway show at 30,000 bases, or Sprayground founder David Ben-David himself shredding the gnar on an epic shark-infested wave.

Photo Credit – Giant Propeller & Sprayground

SPRAYGROUND LUGGAGE from Giant Propeller on Vimeo.

Sprayground is known as “the rebel bag company” for a serious reason: each product Sprayground makes is not only insanely bold, but also limited and never produced again. Which is why they are so coveted among trendsetters and celebrities alike. Designs this unique guarantee you’ll never have anyone mistakenly take your luggage off the conveyor belt at baggage claim ever again.

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Tags: Anthony Alcaraz, David Ben-David, Giant Propeller, Jordan Freda, Liza Lash, Madzilla, sprayground, Stacey Hash, The Hype Magazine

About the Author

Landon Buford Washington State Graduate Past Interviews include Grammy Award Winner Kenny G, David Banner, WNBA President Lisa Borders, What's Trending's CEO Shira Lazar, Ice Cube, NBC's Chicago PD LaRoyce Hawkins, Family Matters Darius McCrary, En Vogues Maxine Jones, Team USA Track & Field Member Norris Frederick, James Kyson, WNBA Great Lauren Jackson, and more.