Happenings

Published on February 12th, 2018 | by Darren Paltrowitz

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A Look At “Sam ’76,” Sam Adams’ Brand New Lager/Ale Hybrid

As the flagship brand of the Boston Beer Company, Samuel Adams — or Sam Adams, for short — was founded in 1984 by James “Jim” Koch and Rhonda Kallman. One year after that, Samuel Adams Boston Lager was named “Best Beer In America” at the annual Great American Beer Festival. Three decades later, the Boston Beer Company is the second-largest craft brewery in the United States. Sam Adam has also done a lot beyond making popular brews, gifting over $400 million in loans to entrepreneurs as part of its Brewing The American Dream initiative, besides encouraging future generations of brewers by hosting the Samuel Adams LongShot American Homebrew Competition.

Sam ’76 is a revolutionary (pun intended) new beer from Sam Adams that is a combination of a lager and an ale. Aiming to provide simultaneous refreshment, craft flavor and aroma, Sam ’76 ought to appeal to both beer snobs and casual beer drinkers. Hosted at Trademark Taste + Grind — as connected to New York’s Executive Hotel Le Soleil — local Sam Adams team members were on-hand to present tastings of Sam ’76. Further awesome about this media-only invite were the sliders prepared by Trademark’s Executive Chef Adrienne Guttieri. Below in slideshow form are some photographic highlights from this Monday evening event, while more (and undoubtedly much better) images can be viewed via popular Instagram account “BeerSnackAlmanac.”


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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly PureGrainAudio.com). He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.


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