Published on February 23rd, 2018 | by Darren Paltrowitz


This Weekend Only: A Look At The Olympic-Themed Snowdays Collaboration With Kellogg’s

Manufactured in 18 countries and marketed in over 180 countries, Kellogg’s is arguably “the” cereal company. Products like Froot Loops, Apple Jacks, Frosted Flakes and Rice Krispies were a major part of many childhoods, while non-cereal brands like Cheez-It, Pop-Tarts, Eggo and Nutri-Grain remain mainstays within the snack market. Kellogg’s has been known to collaborate with other interesting brands, and one such collaboration is going on now with the Snowdays Shaved Cream Co.

To mark the completion of the 2018 Winter Olympic Games, Snowdays launched a shaved ice cream pop-up stand at the Kellogg’s Café in New York City’s Union Square. Guests can enjoy three Olympic-themed shaved ice cream flavors and take photos on their own Corn Flakes cereal box. A limited time event, the pop-up stand will be there through 4:00 PM on Sunday, February 25th.

On behalf of The Hype Magazine, I visited the Kellogg’s Café to experience the Snowdays-related excitement. While I arrived early on Friday morning — before Snowdays’ stand opened up — there was still plenty to look at and enjoy, especially as a Tony The Tiger enthusiastic. Photos below.

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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