Hardee’s Unveils The “Crop Burger” in Nashville
Known for its “comfort culture,” Hardee’s prides itself in “down home, done right” approach to food. Its menu included from 100 percent Black Angus Thickburgers, Made from Scratch Biscuits, Hand-Breaded Chicken Tenders, and Hand-Scooped Milkshakes. In turn, it is not surprising that the new Hardee’s campaign features hick-hop music star Big Wet, whose voice is featured on both Hardee’s new television commercial and anthem song; it is all part of the “Tastes Like America” campaign.
When asked for comment about Hardee’s new Crop Burger, The Hype Magazine spoke directly with Jeff Jenkins, chief marketing officer of CKE Restaurants, Inc. Said Jenkins: “Anyone can make billboards, we make crop-boards. We didn’t want to talk to our customers in America’s Heartland the traditional way so we went with something different, something that wouldn’t blend in, and something we think fits with our brand — a crop burger.” Jenkins enthusiastically continued to Hype: “Hardee’s is known for its biscuits, and its thick-cut 100% Black Angus Beef burgers. So instead of using another billboard with studio-shot food, we worked with a local farmer, and renowned earthworks artist Stan Herd, to throw our food, and our customers, a down-home salute.”
More on Hardee’s and The Crop Burger can be found online at www.hardees.com.
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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