A Look At The New Collaboration Between Umami Burger & Cholula
Earlier this month, Umami Burger launched a “secret” menu item in collaboration with Cholula Hot Sauce: the “Sweet Habanero” Chick-Me-Out Burger. As helmed by Umami’s Chief Culinary Officer Chef Martin Heierling, the limited-time item marks Umami’s first-ever grilled chicken sandwich. The product kicked off on Cinco De Mayo, as exclusively available at select Umami Burger locations in New York, Los Angeles, and Chicago. This Adobo-Marinated Grilled Chicken Breast Burger is topped with Smashed Avocado, Pickled Red Onion, Lime, Green Mango Slaw & Charred Pineapple.
Of the instantly-popular sandwich, Chef Heierling told The Hype Magazine the following: “When I tasted Cholula’s new Sweet Habanero sauce, the sweet flavors inspired me to create our first grilled chicken menu item — something our guests have been asking for — but in an unpredictable way that only Umami could deliver.” He continued: “We’re really excited to share the Chick-Me-Out Burger, featuring Cholula’s new Sweet Habanero Hot Sauce, with our guests. It’s truly a match made in heaven.” Sadly, this special collaboration will only be available through June 5th.
Other notable collaboration of Umami Burger in recent years have included the Los Angeles-based ice cream sandwich maker Coolhaus and the meat-alternative leader Impossible Foods, so it is interesting to see Umami continue its culinary innovations in 2018 with Cholula. More on the popular hot sauce company can be found at www.cholula.com, while Umami keeps a home at www.umamiburger.com.
About the Author
Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."
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