Rhyme Report

Published on May 27th, 2018 | by Sneakerwire Harris

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Harlem’s Rare Breed: Asap Rocky and The Mob

Asap Mob the New York collective was formed in 2006 by Asap Yam$ and Asap Bari.  Asap Mob is Harlem’s hipster machine gun funk. The mob has been busy this summer as Asap Rocky leads off with his latest single “ASAP Forever.”  Asap Rocky released studio album Testing featuring artists Kid Cudi, Moby, Skepta, French Montana, and Kodak Black. The Mob innovates in fashion, art, and music as a reflection of Harlem.  Asap Yam$ created a syndicate destined for greatness. The combination of producers and edgy lyrics spawned a cultural shift in New York rap.  Asap Rocky drops his experimental magic on his recent studio album, Testing.

As the Mob’s imprint and resident emcees Ferg and Rocky demonstrate patented “purple swagger” in introducing new music.  On Traplord Tuesday, Ferg released his new single, “Plain Jane” via the Furious Ferg EP. He has a formula for hard work, including a fashion line with the moniker Traplord, and a new album Still Striving, that features Remy Ma, on the popular song, “East Coast.”

While Asap Bari dabbles in design with a VLONE x Nike collaboration on the Air Force One High, that was an exclusive release. VLONE as a brand has moved from a vision to a fashionista staple.  Asap Mob is trendsetters merging genres, and bringing Harlem’s street style to the forefront. Despite legal issues, Asap Bari’s brand continues to grow.

The fallout between in-house producer SpaceGhostPurpp and Asap Rocky left an opening for beat production from Asap Tyy Beats and Asap P On Da Boardz.  Asap Twelvvy resurrects the classic New York hip hop vibes. At the same time, Asap Tyy has been pulling out 4-wheeler, ATV’s, and motorbikes all summer.  Simultaneously dominating the Ave. His debut mix-tape “Best Kept Secret” was an underground sensation on the East Coast. The culmination of the crew is was the Cozy Tapes Vol. 2  Appearances from all members including Asap Na$t, who spit grime into the Mob’s single, “Trillmatic” featuring Method Man.

Dubbed Pretty Flacko, Asap was rumored to turn down a spot on “Keeping Up With the Kardashians,” to quietly continue dating Kendall Jenner.  Flacko has silently dated numerous famous women from models to musicians including Rhianna and Iggy Azalea.

The Mob gravitates to a New York State of Mind.  The Asap Mob ushered in a new renaissance incorporating 90’s era hip hop aside Southern rituals, and East Coast bravado.  The collective has adapted to the economic growth of the Harlem borough, within uptown Manhattan, to become a global phenomenon, introducing pop-up shops and tours worldwide. Long Live A$AP.


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About the Author

A native of Baltimore, Maryland, J. Sneakerwire Harris is an established Writer and Sneakerhead. As a veteran to the artistry, she respects the daily grind, and attempts to lace readers with a mutual love for Hip Hop. Published in The Online Siccness Blog, Thisis50.com, among other magazines. Sneakerwire brings her raw, uncut writing style to The Hype Magazine audience.


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