Music Lounge

Published on July 30th, 2018 | by Darren Paltrowitz

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EXCLUSIVE: Jay Portal & DBLCRSS Premiere The New “Beast Boy” Video Via The Hype Magazine

Hailing from Hamilton, Ontario, Canada, Jay Portal’s music has been described as “emo rap meets pop punk.” In turn, Jay Portal is a beacon of hope for a hardly-existing hip-hop scene in Hamilton. Deciding to take heed and help the city of Hamilton find what many are seeking, two of the city’s most sought after talents have joined together to make it happen, and that’s Jay Portal and DBLCRSS.

The Hype Magazine is proud to premiere the music video for “Beast Boy,” as directed by Cameron Moore for Jay Portal & DBLCRSS. Q&A with done with Moore and Portal, and highlights of that is below. Jay Portal can be followed on Instagram and Twitter via the handle @LilPortal.

Where did the concept for this video come from?

Director Cameron Moore: For the “Beast Boy” video, I wanted to encapsulate the more creative side of Hamilton. Even though this track is classified as hip-hop, i’s visuals doesn’t have to be an abrasive and typical “rap video” — we ensured that vibe could be felt when watching.

Video aside, what is coming up for you?

Jay Portal: After this release we have 2 more videos to drop in August as we prepare to go on a 10-stop tour throughout Canada in September. After that we have a 5-track EP dropping in October followed by a headlining show in our hometown of Hamilton, Ontario.

Finally, any last words for the kids?

Jay Portal: If you plan to create content no matter what that content is, and if you are from a small town or city with no industry or network for you to grow, just do it anyways. Your talent can take you far. One day you can be unknown to all and the next someone with all of the popularity and resources that you need could come your way looking to partner with you or do business in general. If you don’t dream you won’t be able to live outside of reality.


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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of the bi-weekly "Paltrocast With Darren Paltrowitz" podcast, as co-produced with V13 (formerly PureGrainAudio.com). He has also co-authored two published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), with a second podcast set for a June 2020 launch.


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