Published on August 7th, 2018 | by Hype Editorial


Vic Mensa performs at Lucky Brand City Jam 2018

Lucky Brand brought back the 90’s with a Totally Lucky themed party during Lollapalooza weekend at SPiN in Chicago for their second annual City Jam with performances by RUSSO and Vic Mensa. Guests including Victoria Justice and Serayah enjoyed activations in between sets including a custom embroidery station, mini ping pong tournament from New Amsterdam, and interacted with roaming robot friends from Sphero, while sipping on Omission Ultimate Light Beer, New Amsterdam and Jack Daniels cocktails.

Vic Mensa took the stage in a full look by Lucky Brand including a custom Totally Lucky jacket.  “It was amazing to be home in Chicago rocking out with Lucky Brand in a denim tuxedo. 93 is back.”

The event was sponsored by TIDAL, Sphero, Jack Daniels, New Amsterdam Vodka, Omission Beer, Boxed Water, and Postmates.


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