Rhyme Report

Published on September 7th, 2018 | by Dr. Jerry Doby

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British singer-songwriter Dua Lipa Joins Jaguar for Music and Technology Collaboration

Jaguar and global superstar singer-songwriter Dua Lipa launch pioneering tech and music collaboration with live performance of exclusive remix of unreleased track, Want TO {PACE Remix} – created by utilising innovative technology from the Jaguar all-electric I-PACE - at Sugar City in Amsterdam, Netherlands. Fans can personalise their own version of Dua Lipa’s latest track Want TO {PACE Remix} at remix.jointhepace.com, from data captured by the all-electric I-PACE, through Spotify, or by tapping a rhythm on a mobile. #thepace #jaguar

Jaguar and global superstar singer-songwriter Dua Lipa launch pioneering tech and music collaboration

The British singer-songwriter Dua Lipa has launched a ground-breaking collaboration with Jaguar.

Jaguar and global superstar singer-songwriter Dua Lipa launch pioneering tech and music collaboration with live performance of exclusive remix of unreleased track, Want TO {PACE Remix} – created by utilising innovative technology from the Jaguar all-electric I-PACE - at Sugar City in Amsterdam, Netherlands.

Jaguar and global superstar singer-songwriter Dua Lipa launch pioneering tech and music collaboration with live performance of exclusive remix of unreleased track, Want TO {PACE Remix} – created by utilising innovative technology from the Jaguar all-electric I-PACE – at Sugar City in Amsterdam, Netherlands.

Music fans and stars from across Europe, including DJ Armin van Buuren, supermodel Doutzen Kroes and actress Alix Bénézech attended an exclusive gig at Sugar City in Amsterdam. The event kicks-off a series of Jaguar events across Europe, called The PACE: Season One, which celebrate the brand’s popular SUV models, the E-PACE, F-PACE and I-PACE.

Using Jaguar’s custom-made software, Dua created an exclusive remix of her latest track, ‘Want To’ and empowered fans all over the world to create personalised remixes using their own data – from the way they drive, the songs they listen to, or by tapping a rhythm on a mobile.

Over a million different remixes are possible, with multiple tempos and versions based on a range of music genres from hip-hop and dance, to orchestral, pop music and drum and bass. The track has already become the most remixed song in history.

To create her own remix of ‘Want To’, Dua Lipa drove the Jaguar I-PACE, and her style of driving was captured by the car’s intelligent sensors. From the amount of electrical energy consumed, to the way Dua Lipa accelerated and braked, the data captured was used to influence the track; from the tempo to the arrangement and the overall feel.

AMSTERDAM, NETHERLANDS - SEPTEMBER 03: Global superstar/singer-songwriter Dua Lipa, wearing Balmain, and Jaguar launch a pioneering tech and music collaboration with a live performance of the unreleased track 'Want TO (PACE Remix)' at Sugar City on September 3rd, 2018 in Amsterdam, Netherlands.

AMSTERDAM, NETHERLANDS – SEPTEMBER 03: Global superstar/singer-songwriter Dua Lipa, wearing Balmain, and Jaguar launch a pioneering tech and music collaboration with a live performance of the unreleased track ‘Want TO (PACE Remix)’ at Sugar City on September 3rd, 2018 in Amsterdam, Netherlands.

Speaking at the track’s launch in Amsterdam, Dua Lipa said:

“I’m so excited to collaborate with Jaguar and push the boundaries of music and technology for my fans. It’s pretty mind-blowing that anyone can create their own unique version of my single ‘Want To’ based on the way they drive a Jaguar, or what music they listen to.

“It’s crazy to think that the data from my drive in the electric I-PACE can alter the energy of my music to create a totally new and incredible sound.”

Putting it all together:

THE PACE: SEASON 1

Following the Amsterdam launch, drivers in other countries throughout the region will be given the chance to create their own bespoke remixes from test drives in Jaguar PACE cars at special events being held through the remainder of 2018 and into 2019.

The Pace: Season 2 will follow in Spring/Summer 2019.


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Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.


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