Published on September 14th, 2018 | by Darren Paltrowitz


How Aviation Gin Has Partnered With AMC Theatres & The New Movie “A Simple Favor”

Earlier today the new Blake Lively and Anna Kendrick movie A Simple Favor, as based on the 2017 novel of the same name by Darcey Bell, opened nationwide. Directed by Paul Feig from a screenplay by Jessica Sharzer, Blake Lively’s mysterious character Emily is a big fan of Ryan Reynolds’ Aviation Gin, just like Lively herself is. Emily/Lively drinks Aviation throughout the movie.

In celebration of the film, AMC Theatres offered the Killer Collins cocktail — a watermelon riff on the classic Tom Collins — as available for movie goers to sip while enjoying A Simple Favor. I asked Travis Tober, the National Director of Education for Davos Brands, about this unique collaboration: “It’s refreshing to see the classic, simple Gin Martini back in style and on the big screen.”

Tober continued: “The film also features a nice reference to Duke’s in London, which every cocktail bartender knows is the holy grail of the martini. The light Tom Collins gets a fresh update with watermelon, complementing the lavender and sarsaparilla in Aviation.”

The recipe and overall process to make the Killer Collins, you ask?
– 2 oz. of Aviation Gin
– 1/2 oz. Sun Orchard Fresh Lemon Juice
– 1/2 oz. Simple Syrup
– 1 oz. Watermelon Puree
– Shake and strain
– Top with 2 oz. of Club Soda
– Garnish with a Lemon Wheel

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About the Author

Darren Paltrowitz is a New York resident (and Long Island native) with over 15 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his favorite band Superdrag. In the years following, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer.Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Format Magazine, Businessweek, The Improper, the L.A. Times, and the Jewish Journal. He is a member of the SATW and the IFWTWA organizations as a food and travel writer.Darren is also the host the recently-launched "Paltrocast With Darren Paltrowitz" podcast, as co-produced with PureGrainAudio.

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