Rhyme Report

Published on November 21st, 2018 | by Hype Editorial

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Supernaive echo the loneliness of the overworked on ‘Be My Friend’ visual

By merging electronic and acoustic supplements to their arrangements, Parisian trio SUPERNAIVE’s productions are most notable for their versatility. Originally a duo, the Paris and Tokyo-based brothers recently employed Korean singer Na-Kyung Lee to the outfit. SUPERNAIVE are fond of switching up styles from release to release, and sometimes even within the space of a single record where Lee’s rich vocals might provide a centralised swell on one track, while the next part may focus entirely on an array of twists and turns of tumultuous synthesisers, moving with juxtaposed dissonant harmonies, painting the confusion under which the most recent EP “Lions & Pigs” – released back in April – was written under; “the suffocating heat of Paris, drowning in sweat and alcohol”.

‘Be My Friend’ leads them to establish an identity of their own; deriving French Touch tonalities, and Warp Electronica, yet finding a classification, a pinnacle, between those realms. SUPERNAIVE allow themselves to create something grand with a simple centralised melody which seems to shapeshift throughout – moving from what sounds like a super sharp high-pitched brass instrument to something far richer as the track progresses, perpetually laying its territory as if struggling for acceptance.

The mirrored Antoine Bal (A$AP Rocky, Bearcubs) directed visual follows the life of an overworked Tokyoite white-collar worker, his solitude and numbness. Bal says: “the video explores the concept of loneliness in one of the most densely populated cities in the world: Tokyo. We follow a salaryman through his nocturnal adventures. We shot on film, using Kodak Super 16mm stock for a nostalgic 90’s Japanese cinema-like aesthetic.”

SUPERNAIVE also spoke a little about the premise of the visual:

Having lived in Japan and being obsessed with Japanese culture and aesthetic, it was a dream of ours to shoot a music video in Tokyo, with local actors. Many of our tracks were born out of early 90’s Japanese movies images. We wanted to incorporate a strong narrative in the video, and raise questions in the minds of people watching it. Our long-time friend Hadrien at Maintenant Production believed in our project and gave us the opportunity to create what we had in mind!” L&B (SUPERNAIVE)


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