Published on December 8th, 2018 | by Guest Contributor


Red Bull Taking Miami’s Art Basel to New Heights With Pac Man Rainbow Bridge at HIVE Wynwood

Main Image: Photo by Marc Ortiz, IG: mortiz_23_

Red Bull Energy Drink®, in collaboration with PAC-MAN®, built a 30-foot tall rainbow bridge to HIVE Wynwood for Miami’s 2018 Art Basel.

Miami’s Art Basel Week brings people from all over the world to the Magic City for a chance to witness, firsthand, everything that makes this city so alluring. HIVE, located in the heart of Wynwood during Art Basel, will be offering a complimentary four-day cocktail & culinary village for all Art Basel go-ers.  Guests will be able to sip on one-of-a-kind cocktails, dance to live music, travel on a culinary journey, and climb a 30-foot tall rainbow bridge for the ultimate 360 degree Instagram moment of Art Basel.

Just high enough to get the heart pumping, the rainbow bridge is climbable, allowing guests to enjoy a breathtaking bird’s eye view of Miami’s art district. The rainbow will be vibrant and colorful during the day, providing an Instagrammable moment unlike any other. Guests can also share special messages on the rainbow bridge via the LED light integration.  Josh Zubkoff and Srikanth Guttikonda, the two artists behind the creation of the rainbow bridge, partnered with Red Bull after the launch of Red Bull’s new limited edition PAC-MAN can. Josh and Srikanth are co-founders of the Looking Up Arts Foundation, a San Francisco-based non-profit organization established in 2018 dedicated to large scale art installations.

Basel goers will have their nostalgia running wild as the 80’s themed experience will bring back memories of nights at the arcade where Pac-Man took his first bite. Guests can take home a piece of the rainbow with Red Bull’s extraordinary 180 degree photo booth, capable of capturing an image worthy of the memories made during one of Miami’s most iconic weeks.

Throughout the four days of this Art Basel pop-up, mixologists will be shaking, making, creating, and even flair bartending to make one-of-a-kind cocktails exclusively for HIVE. There are also an array of food vendors offering the best of the best to satisfy just about any palate. Whether guests are craving Chinese from China Box, Peruvian from GK Bistronomie, Venezuelan from Doggi’s or seafood from Casablanca, there is something for just about every culinary palate and craving. To finish off their culinary journey around the world,  Night Owl Cookies, is serving guests sweet treats like Dunk-a-Hoots, Brookies and edible cookie dough with a delectable Nutella core. 

“Basel can get a little crazy at times, but we wanted to give our guests the opportunity to escape the Basel madness and enjoy the best of what Miami has to offer,” explains Javi Zayas, President of SWARM, Inc. “HIVE will give everyone a little taste of art, food, music and more in the center of all things art: Wynwood.”

Red Bull and Pac Man’s rainbow bridge will be on display at HIVE during Art Basel from Thursday, December 6th through Saturday December 8th.

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