Published on February 9th, 2019 | by Dr. Jerry Doby

BASIC Magazine & H.E.R. Pre-Grammy Party with Absolut Elyx

LOS ANGELES, CA - FEBRUARY 08: (L-R) Stanaj, H.E.R. and Ty Dolla $ign attend Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA - FEBRUARY 08: Snow Tha Product (L) and H.E.R. attend Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA - FEBRUARY 08: (L-R) Shamier Anderson, H.E.R. and Stephan James attend Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA - FEBRUARY 08: Jake Miller attends Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)
LOS ANGELES, CA - FEBRUARY 08: H.E.R. (L) and Ty Dolla $ign attend Basic Magazine and H.E.R. Pre-Grammy Party at the Private Residence of the CEO of Absolut Elyx on February 8, 2019 in Los Angeles, California. (Photo by Gabriel Olsen/Getty Images for Absolut Elyx)

On Friday evening, BASIC Magazine threw an intimate pre-Grammy party at the private residence of Jonas Tahlin, CEO of Absolut Elyx, to celebrate 5-time Grammy nominee H.E.R.

R&B artist H.E.R., nominated in 2019 for 5 Grammy Awards including Album of the Year, Best New Artist, and Best R&B Album of the Year, arrived wearing a black printed jumpsuit high patent black heels. Issues of the latest BASIC magazine were scattered throughout the exquisitely designed private home, which feature H.E.R. in an 8-page spread. See amazing behind-the-scenes footage of the shoot here. Guests sipped on specialty cocktails by Absolut Elyx, all appropriately named after H.E.R. hit songs and albums including, “Breakthrough,” “Lights On,” and her favorite, the “Anti-Star”, which is made with Absolut Elyx, coconut liqueur, pineapple syrup, lime juice, ginger juice, and champagne.

Jake Miller arrived early in the evening with a group of friends and was seen at the bar laughing and enjoying drinks. Snow Tha Product arrived and was seen in all black with a white off-the-shoulder jacket. The ever-stylish Lady Victoria Hervey looked head-to-toe flawless in a slim fit black leather dress. Shamier Anderson and Stephan James chatted with H.E.R. inside at the Mermaid Bar. BASIC magazine Publisher & Editor-in-Chief, Viktorija Pashuta, and BASIC CFO & Partner, Jackson Chong, were spotted mingling with their latest BASIC magazine subject. H.E.R.

Just after 11pm, H.E.R. and her band took to a makeshift dance floor in the decadent Martini Room as guests sang along to their jams and swooned to the tunes of her hit track “Focus”. Stanaj grabbed the mic to sing along with H.E.R. in the middle of the crowd, watched by Ty Dolla $ign, Jermaine Dupri, and others.

Leave it to BASIC magazine to throw yet another amazing party that guests will talk about until the next one…

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About the Author

Dr. Jerry Doby Editor-in-Chief of The Hype Magazine, Media and SEO Consultant, Journalist, Ph.D. and retired combat vet. 2023 recipient of The President's Lifetime Achievement Award. Partner at THM Media Group. Member of the U.S. Department of Arts and Culture, the United States Press Agency and ForbesBLK.