Published on February 2nd, 2019 | by Darren Paltrowitz0
Have You Heard About Walmart’s “Grocery Pickup Famous Cars” Campaign For Super Bowl LIII?
As the world’s largest company — in terms of revenue — and the world’s largest private employer, Walmart is a very influential company. 2019 brings further expansion for the Bentonville, Arkansas-based retailer as the Walmart Grocery Pickup, now available in 2,100 stores across the United States, plans to add another 1,000 stores into to its Grocery Pickup program this year.
This Sunday, Walmart will be relaunching its television campaign for Walmart’s Grocery Pickup. Initially aired as part of the most recent editions of the Golden Globes, the advertisement features classic movie cars — including the Batmobile, the DeLorean from Back To the Future, Bumblebee from Transformers and Scooby Doo’s Mystery Machine — picking up groceries at Walmart. The 60-second commercial is set to air just minutes before the Super Bowl LIII’s official kick-off.
I had the opportunity to ask Ben Baker — Senior Director of Pickup & Mobile App Marketing for Walmart — about these new developments and more. That full Q&A can be read via Sportskeeda.
Additional information on Walmart and the Grocery Pickup Famous Cars campaign — as embedded below — can be found online at http://grocery.walmart.com. And yes, that is “Cars” by Gary Numan.