Published on February 2nd, 2019 | by Darren Paltrowitz


Have You Heard About Walmart’s “Grocery Pickup Famous Cars” Campaign For Super Bowl LIII?

As the world’s largest company — in terms of revenue — and the world’s largest private employer, Walmart is a very influential company. 2019 brings further expansion for the Bentonville, Arkansas-based retailer as the Walmart Grocery Pickup, now available in 2,100 stores across the United States, plans to add another 1,000 stores into to its Grocery Pickup program this year.

This Sunday, Walmart will be relaunching its television campaign for Walmart’s Grocery Pickup. Initially aired as part of the most recent editions of the Golden Globes, the advertisement features classic movie cars — including the Batmobile, the DeLorean from Back To the Future, Bumblebee from Transformers and Scooby Doo’s Mystery Machine — picking up groceries at Walmart. The 60-second commercial is set to air just minutes before the Super Bowl LIII’s official kick-off.

I had the opportunity to ask Ben Baker — Senior Director of Pickup & Mobile App Marketing for Walmart — about these new developments and more. That full Q&A can be read via Sportskeeda.

Additional information on Walmart and the Grocery Pickup Famous Cars campaign — as embedded below — can be found online at And yes, that is “Cars” by Gary Numan.

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About the Author

Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."

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