Published on February 11th, 2019 | by Jerry Doby0
NYFW: Celebrities Attended Rag & Bone’s Immersive Dinner to Celebrate Fall 19 Collection
On the opening day of New York fashion week: celebrities and fashionistas join together with an Artificial Intelligence system to showcase rag & bone’s Fall/Winter 2019 through a multi-sensory and immersive experience, ‘A Last Supper’.
Hosted by CEO Marcus Wainwright, ‘A Last Supper’ was created to explore the relationship between Artificial Intelligence and Humans.
From the first toast given by the AI, the system effectively learned and evolved through the actions of the guests as they performed one of the most timeless and age-old ways to bond and make friends: over dinner.
The night saw celebrity guests led by a cast of performers through an immersive and sensory environment woven with the unexpected. Set against the majestic backdrop of The Weylin in Brooklyn (a historic former savings bank), the collection re-affirmed the brand’s dedication to providing functional and authentic clothing which is rooted through a unique fusion of military, American work wear, sport, and British tailoring.
This latest project solidifies rag & bone’s position as an industry innovator and a multi-faceted brand which is anchored by authenticity and quality.Tweet