Published on March 19th, 2019 | by Darren Paltrowitz


Flow Alkaline Spring Water Debuts The “Superpower Of Alkalinity” Ahead Of World Water Day 2019

With World Water Day coming up later this week on March 22nd, many people are focused on the topic of clean and sustainable drinking water. Arguably the world’s fastest growing global wellness water, Flow Alkaline Spring Water offers naturally alkaline spring water while maintaining responsible business practices including sustainability and social good. The B-Corp Certified brand was founded in 2015 by entrepreneur Nicholas Reichenbach and its water is mindfully-sourced from the founder’s family-owned artesian spring in South Bruce County, Ontario, Canada.

Last month at the 39th annual Natural Products Expo West in Anaheim, California — the world’s largest natural, organic and healthy products event, where many brands opt to unveil their latest and greatest — goop CEO and founder Gwyneth Paltrow tested Flow’s innovative technology side-by-side with Flow CEO and founder Nicholas Reichenbach. This technology, as powered by MemoMi, is a unique augmented reality mirror which will be part of Flow’s innovative in-store demonstration program. The interactive AR experience is the first of its kind in the grocery space, bringing to life Flow’s summer campaign of the “Superpower of Alkalinity.” The mirror will allow consumers to tap into their own super powers by tracking the customer’s face to add super power illustrations that coincide with Flow’s original alkaline spring water or one of the brand’s six organic flavors: Cucumber + Mint, Lemon + Ginger, Strawberry + Rose and Watermelon + Lime, and Grapefruit + Elderflower and Blackberry + Hibiscus; both the Grapefruit + Elderflower and Blackberry + Hibiscus varieties were unveiled for 2019, as spotlighted at this year’s Natural Products Expo West conference.

Said Salvador Nissi Vilcovsky of memomi of working with Flow: “This is the first time we have created an experience like this for a CPG company.” Continued Vilcovsky about this collaboration: “I am thrilled to see our AR technology in the grocery space and am happy that our first foray into this new endeavor will be with an innovative wellness brand like Flow Alkaline Spring Water.”

Added the aforementioned Nicholas Reichenbach, who is both Founder and CEO of Flow Alkaline Spring Water: “What inspired me first and foremost to incorporate the technology into our product experience was our five million customers… We hear all the time from them how amazing our super water makes people feel and wanted to bring that feeling to life in a fun way.”

Flow recently launched the first organic flavored premium alkaline water to the market. The 100 percent naturally alkaline certified-organic flavor options are ideal for consumers looking for optimal hydration and amazing taste. More Flow information is online at

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About the Author

Darren Paltrowitz is a New York resident (and Long Island native) with over 15 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his favorite band Superdrag. In the years following, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer.Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Format Magazine, Businessweek, The Improper, the L.A. Times, and the Jewish Journal. He is a member of the SATW and the IFWTWA organizations as a food and travel writer.Darren is also the host the recently-launched "Paltrocast With Darren Paltrowitz" podcast, as co-produced with PureGrainAudio.

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