Rhyme Report

Published on March 14th, 2019 | by Hype Editorial


Joel Baker Releases Video for  ‘What’s A Song’ 

“A stunningly soulful writer.” –  Apple Music
“Joel Baker has always been an exacting artist, a perfectionist in the way he approaches each new release.” – Clash Magazine

‘One of the most promising new voices in the singer-songwriter world.’ – Notion Magazine

His EP is special –a collection of honest, engaging and sometimes raw songs.’ – TMRW Magazine

‘A husky mastered tone that creates a powerful impact, a sound that is perfect for emotional storytelling.’ – Link Up

‘Gorgeous- full of hypnotic and beautiful melodies.’ –  Wonderland 

BBC Introducing artist Joel Baker releases the music video for new single ‘What’s A Song’ via Virgin EMIDirected by long time collaborator George Baxter, the video for the first track taken from his forthcoming debut album is a touching tribute to his mother.  

Joel notes: ‘I wrote this song a couple of years back about a breakup that was particularly painful. It’s about the small details of a break up that appear insurmountable at the time. However this song has evolved through the years and when I sing it now it means different things. For the video we wanted to explore different themes on what the song could mean. We decided to go down the route of grief. Sometimes grief can make us think that there’s no hope left. That there’s no point in carrying on. If they are gone I may as well be too. The video explores the shadow that grief leaves in your life. Everywhere you go. Everything you see. There’s a shadow that is cast even on the brightest of days. We finished the video with a poem my Dad wrote. My dad writes great poems and I asked him if he could write one for this. He did. I love it. And it was wonderful getting him to be a part of something so close to all our hearts.’ 

The new single follows the success of his recent Bag of Dreams mixtape which featured a guest appearance from Abra Cadabra and was co-produced by Joel alongside Courage (Ray BLK), Kin (Naughty Boy) and Maths Time Joy (Gallant); and follows EP’s Winter Dreams and The Dreamers EP , which featured stand-out collaborations with Sneakbo and BBC Sound of 2019 nominated Mahalia. 

Encapsulating a sound that falls somewhere between Ben Howard and early Jamie T, the former Labour Party speech writer, singer-songwriter, musician and producer was discovered by BBC Introducing Nottingham and key champion DJ Dean Jackson after sending his demos into the station in embossed parliamentary envelopes. Since Joel came on the scene he has racked up millions of streams, garnered major playlist support across Spotify, landed countless radio playlist spots with BBC Local, BBC Radio 1, 1Xtra and Beats 1 and been championed by everyone from Dean to Huw Stephens, MistaJam, Jack Saunders and DJ Target, through to i-D and Clash, to Taylor Swift who included his single ‘No One In Heaven’ in her ‘Songs Taylor Loves’ Spotify playlist. 

Joel’s momentum is set to continue throughout 2019 with the release of his anticipated debut album and headline tour. Full dates below:

10 APRIL 2019 – Cardiff, 10 Feet Tall

11 APRIL 2019 – Manchester, YES (Basement)

12 APRIL 2019 – Glasgow, The Glad Café

13 APRIL 2019 – Tynemouth, Surf Cafe

23 APRIL 2019 – London, The Lexington

24 APRIL 2019 – Leicester, The Cookie

26 APRIL 2019 – Birmingham, The Sunflower Lounge

27 APRIL 2019 – Nottingham, Bodega Social Club




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