A Look At The Recent evian “Drip Drop” Event In New York City

Visionary designer Virgil Abloh is known to find inspiration everywhere he goes. Continuing evian’s long-established collaboration with the fashion world, the forward-thinking creative applied his design vision to this year’s iconic limited-edition glass bottle by evian, which came to the United States for the first time via an exciting New York City event — as open to the general public — on May 9, 2019.

On-site at 393 Broadway, New Yorkers were invited to experience the rainbow vision for themselves at the evian “Drip Drop” event for one day only in downtown Manhattan. Attendees had a chance to get their hands on one of the limited-edition bottles for free while supplies lasted. Even better, attendees also had the chance to win exclusive prizes, like a shatter-resistant, evian Soma by Virgil Abloh refillable bottle and or an ultra-collectible limited-edition 750ml evian glass bottle signed by Abloh; both of those items were part of the “One Drop Can Make A Rainbow” collection.

After just three hours, evian ran out of all 1,100 of its available “One Drop Can Make A Rainbow” 750ml bottles. However, additional bottles will be available in limited quantities at select restaurants and hotels in New York, Los Angeles, San Francisco, Chicago and Miami. Also of note about the May 9th event was that Hannah Bronfman DJ’d during the VIP hour of the evian “Drip Drop” event and Luka Sabbat showed up to show support for the Virgil Abloh-designed evian bottle.

EVIAN x VIRGIL ABLOH
DRIP DROP POP UP 💧 pic.twitter.com/Yr2znJeB6D

— THE ORANGE CIRCLE (@TheOCircle_) May 10, 2019

Evian teams up with Louis Vuitton designer Virgil Abloh to create a sustainable (and chic) water bottle: https://t.co/iGBTFuvBfV pic.twitter.com/Tyzk2CrlvY

— Adweek (@Adweek) May 10, 2019

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Tags: Designers, Evian, Evian Drip Drop, New York, Pop-Up Stores, Virgil Abloh

About the Author

Darren Paltrowitz Darren Paltrowitz is a New York resident with over 20 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. Since then, he has worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Tracy Bonham, Loudness, Rachael Yamagata, and Amanda Palmer. Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World, TheStreet.com, Businessweek, Chicago Tribune, L.A. Times, and the Jewish Journal. Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host of weekly "Paltrocast With Darren Paltrowitz" series, which airs on dozens on television and digital networks. He has also co-authored 2 published books, 2018's "Pocket Change: Your Happy Money" (Book Web Publishing) and 2019's "Good Advice From Professional Wrestling" (6623 Press), and co-hosts the world's only known podcast about David Lee Roth, "The DLR Cast."