Published on May 11th, 2019 | by Darren Paltrowitz


A Look At The Recent evian “Drip Drop” Event In New York City

Visionary designer Virgil Abloh is known to find inspiration everywhere he goes. Continuing evian’s long-established collaboration with the fashion world, the forward-thinking creative applied his design vision to this year’s iconic limited-edition glass bottle by evian, which came to the United States for the first time via an exciting New York City event — as open to the general public — on May 9, 2019.

On-site at 393 Broadway, New Yorkers were invited to experience the rainbow vision for themselves at the evian “Drip Drop” event for one day only in downtown Manhattan. Attendees had a chance to get their hands on one of the limited-edition bottles for free while supplies lasted. Even better, attendees also had the chance to win exclusive prizes, like a shatter-resistant, evian Soma by Virgil Abloh refillable bottle and or an ultra-collectible limited-edition 750ml evian glass bottle signed by Abloh; both of those items were part of the “One Drop Can Make A Rainbow” collection.

After just three hours, evian ran out of all 1,100 of its available “One Drop Can Make A Rainbow” 750ml bottles. However, additional bottles will be available in limited quantities at select restaurants and hotels in New York, Los Angeles, San Francisco, Chicago and Miami. Also of note about the May 9th event was that Hannah Bronfman DJ’d during the VIP hour of the evian “Drip Drop” event and Luka Sabbat showed up to show support for the Virgil Abloh-designed evian bottle.

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About the Author

is a New York resident (and Long Island native) with over 15 years of entertainment industry experience. He began working around the music business as a teenager, interning for the manager of his then-favorite band Superdrag. In the years following, he worked with a wide array of artists including OK Go, They Might Be Giants, Mike Viola, Loudness, Rachael Yamagata, and Amanda Palmer.Darren's writing has appeared in dozens of outlets including the New York Daily News, Inquisitr, The Daily Meal, The Hype Magazine, All Music Guide, Guitar World,, Format Magazine, Businessweek, The Improper, the L.A. Times, and the Jewish Journal. He has been a member of the SATW and the IFWTWA organizations as a food and travel writer.Beyond being "Editor At Large" for The Hype Magazine, Darren is also the host the recently-launched "Paltrocast With Darren Paltrowitz" podcast, as co-produced with PureGrainAudio.

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