Rhyme Report

Published on May 22nd, 2019 | by Guest Editor


Darnell Williams drops official music video for Turbo, featuring Reese LAFLARE

Detroit rapper Darnell Williams releases his latest music video for his hit collaborative record, “Turbo” ft. ATL artist Reese LAFLARE, which dropped on March 8 and made its debut on the urban radio airwaves on April 29.

Using the backdrop of the Los Angeles skyline and surrounded with gorgeous women, the “Turbo” music video takes you through a dream-like fantasy through the mind of the two rappers celebrating life in the fast lane. Tommy ‘Tiny’ Lister, aka Deebo from the movie ‘Friday,’ makes a comedic guest-starring appearance in the “Turbo” video as Darnell tracks him down for an unsettled debt.

Darnell Williams is a creatively conscious double-threat visionary who makes incredible art on both sides of the camera. Managed by Roc Nation and signed to 12Tone Music, the 27-year-old rapper captivates audiences with versatile songs which cover a spectrum of experiences, life lessons, and thoughtful reflections on the world at large. Behind the lens, this seasoned and industry-savvy rapper and director, who was an early member of video collective illRoots, is among those delivering visual content that is socially daring while continuously pushing the bar aesthetically in ways never done before.

From the West 7 Mile section of Detroit, Williams has been possessed by drive his whole life. Raised by a single mother, he learned early on that if he wanted something, he had to make it happen himself. It is that mentality that had him sleeping on friends’ couches and living out of his car as he chased his dreams through Chicago, New York, Hollywood, and South Central. “I don’t think I ever felt like I wasn’t gonna make it, but I just didn’t know when,” reflects Darnell.

Songs like 2019’s “F*CK HOLLYWOOD” unmask the fake veneers that Darnell has witnessed on his journey. He admits that navigating the perils of the ghetto is much easier than a place where networking, royalty statements, and “so, what do you do?” dominate relationship dynamics. 2017’s “Porno” was a similar angsty assessment of life, matched with an imaginative video that blurred the lines between reality and XXX. Meanwhile, the Skrillex-backed, JOYRIDE-assisted “New Breed” brought Williams’ music to another genre entirely. A million viewers have tuned into the video, and more than double that have streamed the song. “I want to make sure everything gets taken in as a piece  of art,” he says of his catalog which garnered attention since 2014’s “Boss Up Den Flex.” This year, Williams is set to release an assortment of new songs and videos that continue to push the envelope between socially conscious statements and music you want to listen to in the club.

After nearly a decade of patience and persistence, and with co-signs from Travis Scott and Chance The Rapper, Darnell Williams’ uphill climb is shifting. “I feel like I’m ahead of my time right now,” he notes. “I feel like my stuff is revolutionary and groundbreaking, and people will realize it eventually. But right now, it’s just a blueprint.”

Turbo available now from 12 Tone Music™   http://smarturl.it/DWTurbo
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