Live Sessions

Published on May 17th, 2019 | by Jerry Doby


John Dean Founder of Renowned LA Clothing Line Talks International Success and New “Shadows” Collection

From the poem that accompanies the new “Shadows” Collection, it is clear that L.A.-based Renowned is more than just another Streetwear Brand.

Renowned LA continually embodies a unique perspective on the American Dream and the idea of success in America. To see the light, one cannot exist without having to also see the dark. “SHADOWS” is a darker commentary than the previous “PARADISE” collection. 


The lookbook features Geron Mckinley, one of the top 50 models in the world. Notable Retailers: LuisaViaRoma, Vfiles, Galleria Department Store, DOPE, HANKYU (Tokyo)

“Whether they be social, environmental, political, or internal, there will be obstacles that block your path to success. ‘Shadows’ is about confronting those obstacles, finding the inner strength to overcome them, and shining brighter on the other side.”

We caught up with line owner John Dean to discuss the mission of the collection and what it feels like to break out on the international playing field!


The brand’s high-end streetwear represents and honors contemporary culture while upholding our high-quality standards. Every collection is designed to provoke an evolved dialogue and explore ideas that affect the current culture. 

“…. Our contribution is culture; our light is in the linen. /The darkness is only the start of the beginning. Renowned for our look of poise & precision, we give back/to the people the world seems to have forgotten. The overlooked are the looks….” – Renowned

For Updates:

Renowned LA Instagram: 

Renowned LA Website: Renowned.LA

Tags: , ,

About the Author

Editor-in-Chief of The Hype Magazine, and internationally published arts & entertainment journalist. Member of the U.S. Department of Arts and Culture as well as the United States Press Corps.

Comments are closed.

Back to Top ↑